- Apparel Group celebrates over two decades as ALDO’s strategic regional partner.
- Founder Aldo Bensadoun visits the Dubai Mall flagship for a milestone event.
- Collaborative growth expands ALDO’s footprint to eighty stores across the GCC.
- Flagship celebration highlights modern retail experiences including charm and gelato bars.
Dubai Mall buzzed with a specific kind of fashion energy this week as two retail titans shared the spotlight. Apparel Group officially celebrated more than twenty years of partnership with the ALDO Group, welcoming founder Aldo Bensadoun to the UAE for a flagship event that felt less like a corporate meeting and more like a high-energy homecoming. Standing alongside Sima Ganwani Ved, Founder and Chairwoman of Apparel Group, Bensadoun’s visit marked a pivotal moment in a relationship that has shaped the region’s footwear landscape since its inception.
Modern shoppers are increasingly looking for more than just products; they want “clean beauty” in design and “eco-friendly” values that resonate with their own. ALDO has masterfully navigated these shifting waters by balancing its timeless principles with the playful expectations of a new generation. The event at the Dubai Mall flagship was a testament to this, featuring an immersive atmosphere that included a gelato bar, a live DJ, and a charm customization station where guests could personalize their favorite accessories. This interactive approach reflects a bold innovation in how retail spaces can serve as community hubs rather than just transaction points.
The strength of this collaboration is evident in the numbers. Under the stewardship of Apparel Group, ALDO has expanded its presence across five Gulf markets, totaling eighty stores. The UAE remains the strategic heart of this expansion, hosting fifty-six ALDO and ALDO Accessories locations. This sustained growth is built on what CEO Neeraj Teckchandani describes as a shared vision for relevance and lasting impact, ensuring that the brand remains a first choice for style-conscious consumers across the GCC.
- Eighty stores now operational across five major GCC markets
- Fifty-six dedicated ALDO and Accessories locations within the UAE
- Bespoke in-store experiences including charm bars and photo booths
- Strategic commitment to brand elevation and consumer-centric innovation
As the retail landscape evolves, the partnership between Apparel Group and ALDO continues to set a benchmark for long-term collaboration. By preserving ALDO’s core identity while scaling thoughtfully, the group has ensured the brand remains globally recognized yet locally grounded. The Dubai Mall celebration was both a look back at two successful decades and a forward-looking promise to continue delivering meaningful retail experiences that define the Middle East’s fashion future.
Experience the latest collections and personalized style at your nearest flagship location. Join the movement and discover the new era of footwear today. Shop now at the official ALDO website.
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