• Crocs celebrates its 100th store milestone across the GCC region.
  • New store launch at Mall of the Emirates draws major buzz.
  • Apparel Group reaffirms commitment to comfort and regional growth.
  • Local artists feature unique Crocs-inspired designs reflecting Gulf culture.

Apparel Group has just announced a major milestone with the opening of its 100th Crocs store in the Gulf Cooperation Council (GCC) region. This landmark achievement underscores the brand’s rapid expansion across the Middle East, reflecting a steadfast commitment to delivering comfort, style, and convenience to its loyal customers across six GCC countries: the UAE, Saudi Arabia, Kuwait, Qatar, Oman, and Bahrain.

The dynamic partnership between Apparel Group and Crocs has fueled this impressive growth, bringing iconic footwear closer to the heart of the region’s consumers. Highlighting Crocs’ unique appeal and versatile design, the 100th store launch took place at the Mall of the Emirates, Dubai, where the celebration brought together over 100 influencers, media representatives, and devoted customers. This event showcased the brand’s mission to provide comfort in both everyday routines and life’s grand adventures, featuring local artists who crafted exclusive designs that embraced local cultural elements and styles – each paired with Crocs as the ultimate accessory for self-expression.

Anne Mehlman, EVP and Brand President of Crocs, joined the festivities, underscoring Crocs’ commitment to Middle Eastern consumers by enhancing accessibility and choice through continuous market growth. According to Apparel Group’s CEO, Neeraj Teckchandani, this milestone represents more than just an expansion; it’s a promise to keep pushing boundaries in customer experience and retail innovation across the GCC.

In every market, Apparel Group continues to blend international appeal with local nuances, positioning Crocs as a brand that embodies both comfort and innovation for all lifestyles. With the 100th store opening, Apparel Group sets the stage for a new era of retail possibilities and strengthens its role as a retail industry leader. Visit crocs.com or heydude.com to explore the world of Apparel Group brands.

Discover the Journey of Comfort at Crocs: Uniting Style and Self-Expression in the GCC!