- Ramadan wardrobes now focus on comfort, beauty, and shared family moments
- Fashion meets wellness across curated brands for every gathering this season
- From iftar looks to home rituals, style supports togetherness
- Online and in-store collections make Ramadan shopping simple and thoughtful
Early evenings during Ramadan in Dubai feel different. Malls slow down, families arrive together, and shopping becomes less about errands and more about preparation for shared meals, visits, and quiet celebrations at home. Across the UAE, seasonal retail is shifting toward thoughtful curation, with people choosing pieces that feel comfortable, meaningful, and made for real moments.
That’s the spirit behind Apparel Group’s new Ramadan campaign, “Styles That Bring Us Together.”
Rather than pushing trends, the campaign leans into connection. It brings fashion, beauty, and lifestyle under one seasonal story, built around reflection and togetherness. From elegant iftar-ready outfits to relaxed essentials for long evenings with loved ones, the edit is designed to support individuality while honoring Ramadan’s deeper values. Simple choices. Strong meaning.
The curated catalogue spans global fashion names like Aldo, Nine West, Dune London, Steve Madden, Charles and Keith, and Tommy Hilfiger, alongside everyday staples from F5, R&B, Hackett London, BHPC, and OFF Price. The idea is flexibility, whether you’re dressing up for iftar or keeping things casual for daytime errands.
Comfort plays a bigger role this season too. Footwear from Skechers, HOKA, ASICS, and Crocs fits seamlessly into long evenings on your feet, while beauty and wellness favourites from Clinique, Estée Lauder, Nysaa, Rituals, and Forest Essentials help set the tone for self-care between gatherings.
Lifestyle touches from Martha Stewart and Sur La Table round out the experience, making hosting feel easier and more intentional. Short lists. Thoughtful picks.
What stands out is how the campaign mirrors how people actually shop during Ramadan. Not in a rush. Not alone. Together. Apparel Group’s CEO summed it up simply, sharing that the focus is on creating seasonal experiences that support meaningful moments across the month.
From fashion and footwear to beauty and home, Apparel Group’s Ramadan edit brings everything together in one place. Explore the collection online or in-store and let this season’s style support every gathering, every ritual, and every shared moment!
