In a strategic leap reshaping the retail panorama of Abu Dhabi, Apparel Group proudly announces the inauguration of five iconic stores at Al Reem Mall: Skechers, Nine West, La Vie en Rose, Birkenstock, and Aldo Accessories. This expansion not only mirrors the group’s commitment to diversifying the retail landscape but also aims to enrich the shopping journey for customers in the region.
Apparel Group’s carefully curated selection of brands at Al Reem Mall caters to diverse tastes:
- Skechers: Introduces innovative and comfortable footwear suitable for all ages.
- Nine West: Blends contemporary fashion with timeless elegance in its latest collection.
- La Vie en Rose: Adds a touch of luxury, showcasing premium fashion apparel.
- Birkenstock: Presents a sustainable and comfortable footwear range, emphasizing quality and design.
- Aldo Accessories: Completes the diverse portfolio with its chic and modern accessories.
Neeraj Teckchandani, CEO of Apparel Group, expresses, “Our initiative at Al Reem Mall is just the beginning of our ambitious strategy. By unveiling these first 5 stores, we’re not only setting a strong foundation but also aligning with the broader economic goals of the UAE. This expansion reflects our commitment to supporting the government’s vision for a diversified, sustainable economy, and it’s a testament to our belief in the region’s potential.”
As the group continues to open the remaining 29 stores and plans further expansions throughout the year, Teckchandani emphasizes the dedication to being a driving force in retail. “We remain dedicated to being a driving force in retail, significantly contributing to the economic and cultural fabric of the region,” he adds.
Apparel Group’s expansion at Al Reem Mall marks the commencement of a comprehensive strategy to elevate the shopping experience across the region. With plans to open additional stores and bring new brands to customers throughout the year, the group reaffirms its commitment to being at the forefront of innovation and style in the retail sector.
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