- Nike’s AREA 72 DXB recovery hub is now open at Kite Beach until October 17.
- The activation follows a secret 10 km run up Jebel Hafeet with Sir Mo Farah and Winfred Yavi.
- Runners get elite Hyperice recovery tools and expert-led group and solo training sessions.
- The event highlights the new Power of Choice footwear lineup: Pegasus, Vomero, and Structure.
The UAE running community is being challenged to embrace the harder road, literally. Following an extraordinary secret adventure up the gruelling Jebel Hafeet mountain with icons Sir Mo Farah and Winfred Yavi, Nike is now bringing its exclusive elite recovery hub, AREA 72 DXB, to Kite Beach. This state-of-the-art facility is now open to the entire local running community until October 17, 2025, transforming your everyday run into a professional-level training session.
The launch began with a thrilling, unexpected challenge for thirty handpicked Dubai runners. They were convoyed to the summit of Jebel Hafeet, one of the UAE’s highest peaks, and joined the global legends, Sir Mo Farah and Winfred Yavi. The intimate discussion and shared 10-kilometer run up an 11% incline served as the ultimate inspiration, topped off with a hyping drone show as they crossed the finish line.
The reward for conquering the mountain? Access to AREA 72 DXB. Nike has replicated this advanced performance facility, equipped with recovery technology including Hyperice compression tools, and moved it to Kite Beach. Now, under a strict “no run, no entry” policy, Nike is inviting everyone to earn their recovery, ensuring that those who push their limits get the gold-standard treatment enjoyed by elite athletes.
At the forefront of the activation is Nike’s new road running footwear lineup, built around the philosophy of “The Power of Choice.” The brand recognizes that every runner has unique goals and needs, and has distilled its offerings into three clear categories of cushioning and support:
- Pegasus: Built with responsive cushioning, this shoe delivers all-day energy return and is ideal for fast-paced city runs. It’s the versatile workhorse of the lineup.
- Vomero: Featuring maximum cushioning, the Vomero provides ultimate comfort and is perfect for long, easy runs and high-mileage training.
- Structure: Offering supportive cushioning, this shoe provides stability and guidance for a secure, confident runs, particularly beneficial for runners who need reliable support.
This streamlined approach makes selecting the perfect shoe intuitive, empowering runners to match their gear to their exact preference and style.
AREA 72 DXB at Kite Beach isn’t just a pop-up gym; it’s a community-driven training hub. Participants simply need to register to secure a spot in one of the daily group runs.
- Group Sessions: Morning and evening group runs are curated by expert Nike coaches and limited to 60 runners per session. They incorporate professional techniques like interval training and fartlek to help runners measurably elevate their performance.
- Solo Journeys: Runners who prefer the harder road alone can visit the space to test the Power of Choice footwear and access the premium recovery tools on their own terms.
This continuous commitment to empowering the UAE running community builds on the April activation, which saw nearly 3,000 runners participate, confirming Dubai’s thriving dedication to fitness and resilience.
Whether you’re a pro seeking new heights or just starting your first running journey, AREA 72 DXB is your destination to push boundaries, embrace the Power of Choice, and recover like a champion.
Register now at area72dxb.com to secure your spot for an unforgettable week of training!
