- Armaf launched Club de Nuit Bling in Dubai with ‘The Legacy in Light’ spectacle.
- Dubai Bling star Ebraheem Al Samadi is the new official face of the signature fragrance.
- The launch united over 300 international creators, celebrating global style and confidence.
- The sophisticated new scent is encased in a radiant, jewel-like bottle, capturing light and depth.
Dubai’s skyline was transformed into a golden stage last month for the grand reveal of Armaf Club de Nuit Bling. Named ‘The Legacy in Light,’ the spectacular launch on Bluewaters Island brought together over 300 creators from 100 cities, merging breathtaking drone choreography with immersive installations. This wasn’t just a product launch; it was a cultural phenomenon, confirming Armaf’s status as a brand that builds communities around individuality and brilliance. The new fragrance represents the next chapter for the globally celebrated house, capturing confidence, elegance, and the modern spirit of Dubai.
The highlight of the evening was the official unveiling of Ebraheem Al Samadi, the entrepreneur and television personality, as the face and endorser of Armaf Club de Nuit Bling. His dramatic entry, emerging through an LED wall amid golden light, perfectly mirrored the fragrance’s core appeal: a scent that embodies charisma and the courage to dream big.
Al Samadi’s partnership is deeply resonant with the brand’s origins and its international success. He sees a genuine connection between his own journey and the aspirational values the fragrance projects. “Armaf represents what Dubai stands for, ambition, artistry, and the courage to dream big,” Al Samadi shared. “To be part of this legacy is deeply personal, because it mirrors the journey of every dreamer who made this city their canvas.” This synergy moves the fragrance beyond a simple product, turning it into a narrative of identity and relentless pursuit of excellence.
Armaf Club de Nuit Bling builds on the immense worldwide popularity of the brand’s Intense line. The scent itself is sophisticated, designed for both men and women who live unapologetically and shine on their own terms. The bottle, a radiant, jewel-like piece, is a statement object that mirrors the luminosity and depth of the fragrance within.
The launch party successfully created an immersive journey inside ‘The World of Bling,’ where every sense was engaged through mirrored corridors and orchestral beats synced to light. This was a direct extension of the brand’s creative strategy. Nayana Tharoor, Global Head of Marketing at Armaf, noted, “The Legacy in Light is not just an event, it’s a declaration of who we are and where we’re headed. We wanted to build more than a launch, we wanted to build a movement.”
The momentum continued into the Beautyworld Middle East 2025 event, where Armaf showcased an anti-gravity perfume display and laser-refracted light installation, solidifying its commitment to blending heritage with innovation.
Armaf Club de Nuit Bling is more than a new addition to the shelf; it’s a cultural statement born in Dubai and destined for the global stage. It’s an invitation to wear your confidence and contribute your own light to the ongoing story of brilliance that defines the Armaf name.
Discover the sophisticated new scent and explore Armaf’s legacy at www.armaf.ae today.
