As the summer holidays draw to a close, it’s time to gear up for a new academic year. The UAE offers a variety of exciting back-to-school offers to help parents and children get ready for the classroom. From educational supplies and gadgets to fun activities and discounts, there’s something for everyone. Let’s explore the best back-to-school deals and events in the UAE!

School Essentials

1. ECCO

ECCO’s Back to School collection is designed with both parents and children in mind. The collection features an array of designs suitable for school uniforms and casual wear, ensuring every child can find a pair that matches their personality and needs.

Check out their new Back to School collection at ECCO stores across the Middle East or shop online.

2. Pottery Barn Kids

Take recess to a whole new level with Pottery Barn Kid’s lunch gear. The range features lunch bags, water bottles, and bento boxes, that are both practical and durable, with a splash of style. These lunch boxes are made from spill-resistant fabrics and feature interior insulation to keep your child’s food fresh.

Available at www.potterybarnkids.ae and in stores in the UAE, KSA, Kuwait and Bahrain.

3. Cheekee Munkee

Looking for style and comfort at the same time? Cheekee Munkee has got you covered! The collection features a range of fun jumpsuits, easy-to-wear dresses, breezy co-ord sets, and versatile everyday pieces that are perfect for your little ones ages 1-7.

Shop the latest collection at selected Debenhams and Mothercare stores in the UAE or online via FirstyCry, Namshi, Debenhams or Amazon.

4. Apparel Group – Skechers

Apparel Group, a global leader in the retail industry, has unveiled Skechers’ new dynamic Back-To-School collection, introducing a versatile shoe collection designed to fit every age and style, ensuring comfort and fashion for all.

As the summer season begins it won’t be long before thoughts start turning towards the upcoming school year, Skechers remains committed to providing footwear that meets the diverse needs of students and their families. The Back-To-School collection showcases Skechers’ dedication to innovation and inclusion made for everyone from kids to young adults.

Kids offer: BUY ANY KIDS SHOE & GET A TROLLEY BAG FREE! But the offer isn’t just for kids, adults can also enjoy big savings and buy any 2 shoes for just AED 599. 

Visit the Website for more details and updates.

5. Next Online

With the start of school right around the corner, Next Online is making back-to-school shopping simpler with its latest shop guide.

Offering a one-stop-shop for kitting out the kids – from classroom-wear, to bags, to sportswear. Next Online’s extensive selection and next day delivery means parents no longer need to dread the end of summer.

Visit the Website for more details and updates.

6. ASICS 

In time for the new school year, global sportswear brand, ASICS is thrilled to launch its first-ever Back To School collection. Perfect for young and active feet, the exciting range features comfortable shoes designed for growing feet. Adding a personal touch, this campaign features the children of ASICS’ employees as kid models, reinforcing the brand’s commitment to family and community.

Until August 31st, parents can purchase any two pairs from this collection and receive a complimentary voucher for kids to enjoy a free padel session at Danube Sports World. This offer can be availed at either of ASICS stores in Mirdiff City Center or Dubai Mall’s and online on www.asics.com. Give your kids a head start to the new school year with ASICS’ 2024 Back To School Range!

Prices start from AED 175 onwards.
Locations: ASICS Stores Mirdiff City Center and Dubai Mall stores. 

7. Skip Hop and Citron

Make back-to-school an enviable expression in style with the latest lunchtime and backpack goodies from regional children’s favourite brands, Skip Hop and Citron. New for this year, Skip Hop has introduced four new fun characters: Truck and Seashell in its Spark Style range, and Cat and Raccoon join its ZOO CREW collection. 

The striking bags and accessories are designed to inspire imagination and creativity, making school days an adventure. Citron welcomes in two brand new school kits along with some fresh-for-2024 items that will inspire all of the family.

Shop their back-to-school collection here.

8. HONOR

With the new academic year fast approaching, parents will be looking to equip their children with the best tech for their educational needs. From excellent battery life to vivid, crisp displays, it’s important to select products that blend portability and functionality into one seamless device. HONOR’s ‘Back to School’s campaign running from 15th August to 25th August offers an incredible range to fulfil these needs, as well as offering big savings on some of its standout products.

HONOR’s product offerings help to satisfy the technology needs of students by allowing them the freedom to express their creativity without boundaries. Whether through dazzling videos captured on the latest smartphones or vivid illustrations brought to life on a stunning tablet, HONOR recognizes the creative challenges that students face. The HONOR Pad X8a will is available at exclusive price of AED 599 during the Back to School campaign!

Visit the website to get your hands on the new HONOR gadget essentials!

9. MSI Laptops

As the new academic year approaches, MSI, a leading brand in gaming, content creation, and business and productivity laptops, is excited to announce its exclusive Back to School (BTS) promotion, offering exceptional discounts and deals tailored specifically for students and teachers across the UAE. Recognized for its commitment to innovation and quality, MSI aims to equip the academic community with cutting-edge technology to enhance their educational experience.

Starting from AED 2,049 during the Back-to-School 2024 season, MSI laptops come with an additional flat 10% discount for students and teachers, on top of the current offers available through MSI’s authorized partners. This initiative is aimed at making high-performance laptops more accessible to the academic community. The authorized partners participating in this promotion include SharafDG, Jumbo, Virgin Megastore, EROS, Al Ershad Computer Group, and Computronics.

Discover your ideal laptop during MSI Laptops’ 20th anniversary and Back-to-School promotion. Click here.

Stay & Play

1. Rixos Bab Al Bahr

As the back-to-school season approaches and families prepare for the new academic year, Rixos Bab Al Bahr, the ultra all-inclusive resort on Marjan Island, invites families to enjoy an unforgettable holiday before the return of school routines.

At Rixos Bab Al Bahr, the fun isn’t just for little ones. The resort takes pride in offering a variety of activities, and the resort’s Teens Club provides a vibrant space for older kids to socialise and forge new friendships, while engaging in games such as air hockey, table soccer, darts, and PlayStation battles. Teens can also join fitness activities such as CrossFit and parkour or participate in expert-led training sessions, including basketball and DJing courses.

Rixos Bab Al Bahr offers something for everyone, from exhilarating waterslides and watersports to family-friendly accommodation options like the Kids Escape Family Suite. Before summer ends, families can take advantage of the ‘Sun, Sand, and Smiles’ package starting at AED 799++.

For more information or to book, please call +971 7 202 0000 or email reservation.rak@rixos.com.

Visit the Website for more details and updates.

2. Central Hotels & Resorts

Central Hotels & Resorts, one of the fastest-growing hospitality management companies in the UAE, announced its ‘Back to School’ offer, valid at Royal Central Hotel & Resort The Palm, C Central Resort The Palm and Canal Central Hotel Business Bay. Designed to make the transition back to school smoother and more enjoyable, this special promotion offers families incredible savings and unique perks.

From August 1st to September 31st, 2024, families can enjoy a massive 56% discount on room bookings, along with complimentary stays for children under 12 years old. This offer is available exclusively on the Central Hotels websites and through phone bookings via the hotels’ landlines.

For more information or to make a reservation, please visit central-hotels.com.

Other Offers

1. SelfDrive

SelfDrive Mobility, the largest car rental & subscription mobility platform in the Middle East has announced an exclusive Back to School promotion, designed to provide families, teachers & students with affordable, convenient, and stylish mobility options, With unbeatable rates offered on select sedans and midsize SUVs.

Back to School car subscription offers now start from just AED 899/- per month for a six-month rental duration with a nominal one-time downpayment fee. This offer also includes Insurance, Maintenance, Roadside Assistance, Replacement and a mileage of 3000kms per month with an option to return the car anytime without any termination charges or penalty.

Visit the Website for more details and updates.

2. Fujifilm Instax

Fujifilm Instax, a global pioneer in imaging and photography, has got you covered this Back to School season with the perfect range of products, made to capture and cherish every special moment. Whether you are a student looking to document your academic journey, an educator aiming to create engaging classroom experiences, or a parent who wants to preserve those special milestones, Fujifilm Instax welcomes you to explore your creativity and fun with instant and digital cameras such as the Instax Mini 99, Instax mini Liplay, Instax SQ40 and more.

With these cameras, snap your memorable moments and make this school year truly unforgettable with Fujifilm’s innovative and stylish cameras!

Price & Availibility

UAE: Instax Mini 12 Gift Box is available at a starting price of AED 479 online on shop.grandstores.ae
KSA: Instax Mini 12 Gift Box is available at a starting price of 399 SR online on grandstores.sa
Kuwait: Instax Mini 12 Gift Box is available at a starting price of 45.500 KD online on xcite.com
Qatar: Instax Mini 11 Gift Box is available at a starting price of 429 QAR online on Electronyat.qa

Instagram: @fujifilminstaxme.

3. Juan Valdez

As the back-to-school season kicks off, Juan Valdez is brewing up a special offer for coffee enthusiasts! From August 15th to September 15th, head over to their flagship store in Jumeirah 2 and indulge in a jar of their premium Frizzed Dry Coffee for just 40 AED. To make this deal even sweeter, enjoy a complimentary 12oz coffee of your choice with every purchase.

It’s the ultimate destination for premium 100% Colombian coffee, offering a chic and inviting space perfect for a moment of relaxation or a lively catch-up with friends. Visit their flagship store in Jumeirah 2 for a taste of Colombia with Juan Valdez.

Instagram: @juanvaldez.mena

4. Bumblebee Food

As the back-to-school season begins, parents are often on the lookout for snack options that are not only delicious but also nutritious. Bumblebee Food is excited to introduce its newest range of frozen snacks designed specifically for toddlers, free from any added sugar or salt, making them the perfect choice for healthy lunch boxes.

Bumblebee Food products are carefully developed with the expertise of a child nutritionist and a certified chef to ensure maximum benefits and flavours!

Discover the full range of products and learn more about their meals for toddlers by visiting their website at www.bumblebeefood.com.

As the new school year approaches, the UAE offers a variety of exciting back-to-school deals and activities to make the transition smoother for both parents and children. From educational supplies and gadgets to fun events and discounts, there’s something for everyone. Let’s make this back-to-school season memorable and filled with excitement!