- Seasonal campaign celebrates both school and campus comebacks in style.
- Features top brands like Levi’s, Crocs, Tommy Hilfiger, and Forest Essentials.
- Combines fashion, footwear, beauty, and accessories for all age groups.
- Club Apparel members get exclusive perks during the campaign season.
Fresh notebooks and first-day nerves meet bold sneakers and glossed-up confidence as Apparel Group launches its vibrant ‘Back to Style’ campaign across the UAE. More than just a shopping moment, it’s a head-to-toe style reset that makes going back to school or campus feel exciting, empowering, and unmistakably you.
With hallways turning into runways, the group has curated a mix of global favourites to make every student feel their best. Whether you’re heading into your first year or your final semester, the selection covers everything from clean beauty essentials to the kind of footwear that turns heads between classes.
Here’s what’s in store for students this season:
- Apparel and accessories from brands like Levi’s, Tommy Hilfiger, Calvin Klein, and R&B
- Footwear that works and wows including Skechers, Crocs, ASICS, and Steve Madden
- Beauty and wellness staples featuring Forest Essentials, Inglot, ACO, and Clinique
- Smart backpacks and stylish gear by Herschel, TOMS, and MLB
Beyond the merchandise, there’s a subtle message stitched into every purchase: own your look, your vibe, your story. The ‘Back to Style’ campaign isn’t just about picking out new pieces, it’s about choosing confidence, ease, and individuality at a time when it matters most.
Neeraj Teckchandani, CEO of Apparel Group, puts it simply: “This is more than a seasonal campaign. It’s about delivering real value and meaningful experiences that support families and students in every way.”
Club Apparel members can also tap into exclusive rewards this season, making those school prep hauls feel even sweeter. And for those who’d rather skip the crowds, the full collection is available online with just a few clicks.
Whether you’re curating the ultimate campus look or stocking up on beauty must-haves, Apparel Group’s ‘Back to Style’ campaign is the perfect way to kick off the academic year. Shop now in stores or online and own your comeback, your way.
For more information, visit https://www.appcorp.ae/#vision.
