- Event to host 2,000+ exhibitors from more than 68 countries.
- 75,000+ global visitors expected at Dubai World Trade Centre this October.
- Debut of Next in Fragrance Conference highlights sustainability in perfumery.
- Immersive features reimagined, including beautyLIVE, Quintessence, and Front Row.
Dubai is gearing up to welcome the beauty world’s brightest minds and boldest innovations, as Beautyworld Middle East 2025 officially opens registration. Taking place from 27–29 October at the Dubai World Trade Centre, this edition is set to be the most expansive yet, with over 2,000 exhibitors from 68+ countries and more than 75,000 visitors expected to attend.
Now in its 29th year, the show has evolved far beyond a trade exhibition. It’s a stage where trends are born, partnerships are forged, and the future of beauty is written in real time. Teresa Heitor Goncalves, Portfolio Director at Messe Frankfurt Middle East, puts it simply: “This is a space where deals are made, trends are sparked, and boundaries are pushed across every sector.”
This year introduces a line-up of new features alongside returning favorites:
- The inaugural Next in Fragrance Conference, spotlighting sustainability and natural perfumery in partnership with Resperfuma.
- Next in Beauty Conference, offering deep dives into the latest product and market innovations.
- The Makeup Studio, where artistry meets education through live demos and interactive sessions.
- Audience favorites like beautyLIVE, Quintessence, Beauty Beginnings, Nail it by Nazih Group, and Front Row return with fresh updates.
The scale reflects the region’s growing influence in shaping global beauty culture. For entrepreneurs, established brands, or trend forecasters, the event serves as both marketplace and inspiration hub. Ravi Ramchandni, Show Manager, explains: “From product innovation and sensory storytelling to meaningful networking, this is the event where global beauty leaders connect, collaborate, and shape what’s next.”
Whether it’s clean beauty innovations, eco-friendly packaging, or cultural collaborations redefining fragrance, Beautyworld Middle East 2025 is positioning Dubai as the heartbeat of a global industry that thrives on creativity and constant reinvention.
With registration now open, the countdown begins to a landmark event that celebrates diversity, innovation, and the business of beauty on a global scale. Secure your spot and be part of Beautyworld Middle East 2025 this October in Dubai.
Please click on the link below for registration:
