- Beyoncé stars in Levi’s® bold new “Refrigerator” campaign drop
- A roadside diner becomes the stage for iconic denim reinvention
- Inspired by Levi’s® 1988 ad, reimagined with Western flair
- Directed by Melina Matsoukas, with a cameo from Willie Jones
Leave it to Queen Bey and Levi’s® to turn a roadside diner into a fashion renaissance. The third chapter of their REIIMAGINE campaign just dropped, and it’s called “Refrigerator” — but don’t worry, this isn’t about leftovers or lukewarm style. It’s a nod to the brand’s iconic 1988 commercial, rebooted with Beyoncé’s unmatched swagger and a heaping side of Western drip.
Forget stale fashion nostalgia — Levi’s® is serving it fresh, with Beyoncé walking through a sunlit diner like she owns the place (which, let’s be real, she probably does in spirit). Rocking the 501® Original Shorts, an Iconic Western Shirt, and that classic red bandana, she’s giving cowboy chic a megastar glow-up. It’s a modern-day homage to vintage cool, spiced up with Beyoncé’s ever-expanding creative universe — with a cheeky cameo from Cowboy Carter collaborator Willie Jones for good measure.
Directed by Melina Matsoukas (who clearly knows how to turn every frame into a visual mic drop), the campaign is more than a film — it’s a cultural flex. Backed by Emmy-winning cinematography and killer photography, this isn’t just a vibe — it’s a vision. Levi’s® isn’t clinging to its legacy; it’s remixing it with purpose, precision, and a whole lotta panache.
And here’s the kicker: Beyoncé in a diner, cold drink in hand, hot look on lock, turning a refrigerator into a runway. The message? Confidence is cool. And Levi’s® is still the freshest thing in the room.
Because when Beyoncé opens a fridge, she doesn’t just grab a soda — she changes the temperature of pop culture!
For more information on the REIIMAGINE campaign, visit levi.com/liveinlevis and follow @levis on Instagram and TikTok.