- BLACK+DECKER® opens its first brand store globally in Al Ghurair Center, Dubai.
- The store offers an immersive and personalized shopping experience.
- BLACK+DECKER® aims to double revenue growth through this strategic expansion.
- Future plans include expanding to western Dubai and Abu Dhabi.
BLACK+DECKER® has launched its first-ever brand store at Al Ghurair Center, marking a significant milestone in the company’s ambitious omnichannel growth plan. This innovative retail space aims to bring a personalized and immersive shopping experience to consumers, setting a new standard in the home appliance industry.
Situated in the vibrant Al Ghurair Center, the store showcases the latest BLACK+DECKER® products, offering customers a hands-on experience with the brand’s wide array of home solutions. This strategic move underscores BLACK+DECKER®’s commitment to enhancing its retail footprint and doubling revenue growth by getting closer to its consumers.
Rahul Chandra, Director Consumer, BLACK+DECKER® Middle East, shared,
“We are delighted to announce the opening of our first exclusive store. This store represents our dedication to customer satisfaction and our vision of providing an enjoyable and personalized shopping experience. The UAE Home Appliances Market is growing rapidly, driven by rising disposable incomes and improving living standards, and we are excited to be at the forefront of this growth.”
Rahul Chandra, Director Consumer, BLACK+DECKER® Middle East
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The new store embodies the brand’s philosophy of “easy by design,” aiming to simplify and enhance the lives of its customers. It also signifies BLACK+DECKER®’s broader plans to expand retail experiences and consumer touchpoints, including comprehensive home solutions for new homeowners in the region.
Mustafa Riaz, owner of Al Wifaq, expressed pride in partnering for the launch:
“We are proud to be part of the world’s first BLACK+DECKER® brand store in Dubai. This store will offer an immersive experience that inspires and educates customers, laying the foundation for nationwide growth.”
Mustafa Riaz – Owner, Al Wifaq
Looking ahead, BLACK+DECKER® plans to extend its omnichannel growth strategy, including enhanced digital and physical outreach, robust customer support, and a wider geographic presence to bring the brand closer to consumers’ lives and homes.
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