- Mercato hosts the breathtaking Rolling Gravity Circus acrobatic wheel show.
- Jay Magic Comedy Show delivers enchanting illusions and family fun.
- Enjoy citywide shopping discounts of up to seventy five percent.
- Win weekly cash prizes through the exclusive PrivilegePLUS rewards program.
Dubai’s skyline is currently shimmering with more than just its usual lights. As Dubai Shopping Festival (DSF) 2026 hits its stride, Mercato Mall and Town Centre Jumeirah have transformed into a vibrant circus of retail and wonder. Running until 1 February, the cobblestone streets of this Italian-inspired destination are buzzing with a festive energy that blends world-class performance with the thrill of a grand prize draw.
Modern shoppers are increasingly seeking “clean beauty” in their retail experiences—opting for spaces that feel personal, curated, and soulful. Mercato answers this call by moving beyond the standard mall experience to offer high-octane entertainment. Taking center stage is the Rolling Gravity Circus, a modern acrobatic balance show on wheels that challenges physics and leaves audiences in awe. For those seeking a lighter touch, the Jay Magic Comedy Show combines mind-bending illusions with laugh-out-loud humor, creating a shared community vibe that feels both aspirational and welcoming.
While the entertainment captures the imagination, the shopping offers are designed to delight the most value-conscious fashionistas. With discounts ranging from 25% to 75% across a vast selection of global and local brands, it is the perfect time to invest in those “eco-friendly” staples or luxury pieces you have been eyeing all year. The stakes are raised even further through the PrivilegePLUS rewards program. By simply spending AED 200, shoppers can enter weekly draws to win AED 10,000, while one lucky visitor will walk away with the grand cash prize of AED 30,000.
- Rolling Gravity Circus performs daily jaw-dropping acrobatic stunts
- Children can join creative workshops and interactive roaming shows
- Discounts across Mercato and Town Centre reach seventy-five percent
- PrivilegePLUS app users gain entries for every two hundred spent
This reflects a commitment to bold innovation by turning a routine shopping trip into a day of discovery. From the arcade games that keep tech-savvy kids engaged to the sophisticated roaming performers that charm every passerby, Mercato has cemented its role as a must-visit DSF destination. It is a place where family memories are made and life-changing wins are just one receipt scan away.
Step into the magic before the festival ends and see why this season is set to be the most rewarding yet. Learn more and track the latest prize winners at the official Mercato Mall website.
