• ASICS unveils the GEL-KAYANO™ 31 running shoe in Dubai on June 3, 2024.
  • Features a refurbished asymmetrical medial design upper for enhanced support and comfort.
  • Includes PureGEL™ technology for superior shock absorption and smoother transitions.
  • HYBRID ASICSGRIP™ rubber outsole provides better grip across various surfaces.
  • Displays CO2e emissions (10.6kg per pair) on the insole, showcasing ASICS’ commitment to transparency.

In the ever-evolving world of running gear, ASICS continues to set the bar higher with the launch of the GEL-KAYANO™ 31 running shoe. This latest addition to the iconic GEL-KAYANO™ series, introduced on June 3, 2024, in Dubai, UAE, promises to deliver the renowned adaptive stability runners have come to expect, now paired with advanced comfort features designed to enhance every step.

ASICS has built on the foundation of its predecessor, the GEL-KAYANO™ 30, by incorporating a series of thoughtful upgrades aimed at providing unparalleled comfort and support. The refurbished upper design of the GEL-KAYANO™ 31 offers a more supportive fit, hugging the foot in all the right places while maintaining optimal breathability through its mesh upper. This ensures runners’ feet stay cool and comfortable over longer distances, reducing the risk of overheating and discomfort.

The shoe’s outsole has been updated with a HYBRID ASICSGRIP™ rubber material, enhancing traction and stability across various surfaces. This, combined with the PureGEL™ technology, provides superior shock absorption and smoother transitions, protecting runners from the impact and allowing for a more fluid stride. The unique 4D GUIDANCE SYSTEM™ continues to adapt to the natural movement of the body, offering stability and comfort tailored to each runner’s needs.

Junichiro Tateishi, General Manager of Product Function Research Department at ASICS, emphasizes the dual focus on stability and comfort:

“We believe the GEL-KAYANO™ 31 shoe not only provides the stability the shoe is famous for but also delivers a truly impressive level of comfort to help runners go further. We are also proud that GEL-KAYANO™ 31 shoe continues to display its CO2e emissions, printed on its insole as 10.6kg per pair, which shows ASICS’ ongoing commitment to transparency regarding the CO2e emissions, so that runners can feel confident about their choice of GEL-KAYANO™ 31 shoe.”

Junichiro Tateishi, General Manager of Product Function Research Department at ASICS

The GEL-KAYANO™ 31 is more than just a shoe; it’s a testament to ASICS’ dedication to continuous improvement and innovation. Available for men and women at ASICS retail and online stores, as well as specialist running outlets globally, this shoe is priced at AED 795. Whether you’re a seasoned marathoner or a casual jogger, the GEL-KAYANO™ 31 promises to make every run a comfortable and stable experience, helping you move your mind and body forward with confidence.

For more information about the GEL-KAYANO™ 31 and its cutting-edge technologies, visit me.asics.com.