- Experience Dubai’s vibrant Neo-Vintage world at e& MOTB.
- Enjoy free concerts, live shows, and unique entertainment zones.
- Discover exclusive shopping with 50+ new vendors and brands.
- Savor global cuisines with 25+ fresh and exciting dining concepts.
Dubai is buzzing with excitement as e& MOTB returns for its 12th season, promising to deliver an unmatched outdoor experience. This edition coincides with the monumental 30th anniversary of the Dubai Shopping Festival (DSF), turning the city into a hub of thrilling events, culinary wonders, and cultural celebrations. From January 3 to 12, Dubai Design District (d3) transforms into a vibrant playground that fuses retro charm with futuristic innovation, creating an unmissable destination for residents and visitors alike.
This year’s Neo-Vintage theme sets the tone, inviting visitors to explore a retro-futuristic landscape of glamour, creativity, and fun. Entertainment takes center stage with free open-air concerts by Gen Z sensations Saint Levant and Naïka on opening night, complemented by hourly live performances. Dive into the Gen Z Entertainment Zone for adrenaline-pumping attractions like the Smash Room Truck, Target Shooting, and Carpool Karaoke by Emarat. And don’t miss the stylish SipSip Nail Art Café or the launch of the Dubai Neon Run, a glowing celebration of fitness and fun.
Retail therapy hits new heights with over 50 brand-new vendors, including iconic homegrown names like Cider and Gold Gods making their Dubai debut. From eco-friendly thrift finds to exclusive designer pieces, e& MOTB offers a treasure trove of unique shopping experiences. Nostalgic retro Modhesh merchandise adds a playful touch, while Renault’s immersive automotive activations bring cutting-edge technology to the forefront. The Beauty Bloc ups the glamour quotient, featuring sought-after brands like Benefit Cosmetics, Huda Beauty, and Drunk Elephant.
Foodies, rejoice! With over 25 fresh dining concepts, e& MOTB is your passport to a culinary wonderland. Delight in global flavors from Dave’s Hot Chicken and Homer Lobster’s first Dubai pop-ups, or savor talabat’s curated dining options featuring healthy bites and visually stunning Asian fusion creations. Whether you’re a seasoned gourmand or just in for a bite, the festival’s diverse offerings promise to tantalize your taste buds.
The event is a feast for the senses, featuring Instagram-worthy installations and retro-inspired settings perfect for capturing shareable moments. Free entry, free parking, and an all-new interactive DSF Map make navigating the festivities seamless. With every corner brimming with surprises, e& MOTB guarantees a memorable outing for families, friends, and solo adventurers alike.
Celebrate DSF’s 30th anniversary by entering the DSF competition for a chance to win a prize worth AED 30,000. Simply register your details on the DSF website before January 12 for your shot at glory.
For more details, visit the Dubai Shopping Festival website and follow @DubaiFestivals on Instagram and TikTok.
Get ready to immerse yourself in the magic of e& MOTB, where tradition and innovation collide to create a truly iconic outdoor experience.