- Dining and retail hotspot in Sharjah grows by 80% to cover 130,000 sqft of leasable space
- East Boulevard now boasts 87 outlets, with recently opened outlets including Berenjak, Home Bakery and TBK
- 2.2km tree-lined avenue welcomed 2.4 million visitors in 2023 as Sharjah’s most vibrant and modern community continues to grow
The bustling heart of Aljada, East Boulevard, has dramatically expanded, solidifying its status as Sharjah’s premier lifestyle and entertainment hub. The boulevard now features 87 dynamic outlets spread over 130,000 square feet of leasable space, transforming it into a vibrant destination for both locals and tourists.
In a significant boost to its dining and retail offerings, East Boulevard has welcomed a variety of high-profile establishments. Highlights include:
- Berenjak: The acclaimed Persian eatery known for its home-cooked cuisine, originating from London’s Soho.
- Home Bakery: Making its Sharjah debut, this popular café brings its renowned sweet and savory delights to Aljada.
- La Brioche: The French patisserie adds a touch of Parisian charm with its freshly baked goods.
- TBK: The Italian-American restaurant opens its second location, following its success in Dubai.
- Pickl: The trendy fast-food joint famous for its mouthwatering burgers.
Upcoming additions to East Boulevard promise to further elevate the dining scene. These include the vibrant Rang restaurant, Chef Eyad’s smoked meats specialty, Late Lounge coffee shop, and Mara Lounge with its diverse global menu.
East Boulevard is not just about food. The avenue is a cornerstone of Aljada’s community, offering essential services and retail options. Existing favorites such as Bosporus, Five Guys, Starbucks, Hoof Café, Moon Slice Pizza, and Origami are joined by shops like Spinneys, Carrefour, and Maple Bear Nursery. The area also boasts banks, pharmacies, salons, florists, and more, ensuring residents have everything they need within walking distance.
Aljada, the AED 35 billion megaproject, continues to evolve with over 7,500 homes completed and various amenities already in place, including the SABIS International School-Aljada, Wellfit gym, Zad food truck park, and Aljada Skate Park. The green, walkable master plan makes it an attractive destination for families and professionals alike.
Ahmed Alkhoshaibi, Group CEO of Arada, expressed his enthusiasm about the expansion: “The growth of East Boulevard underscores Aljada’s position as Sharjah’s most vibrant community. We are committed to enhancing the Emirate’s lifestyle offerings and contributing to its economic development. The high demand for our retail space has enabled us to curate a diverse and appealing mix of outlets for our residents and visitors.”
With an estimated future population of 70,000, Aljada’s comprehensive plan includes extensive hospitality, entertainment, sports, education, healthcare, and business components. The Madar central district alone offers around 1.2 million square feet of leasable space, with the Madar Mall contract set to be awarded in 2024.
Aljada represents Sharjah’s largest and most ambitious project, covering 24 million square feet. It is poised to become a transformational destination that reflects the Emirate’s growth and modernity!
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