- Bentley Emirates hosts an immersive art and fragrance experience in Dubai.
- Arcadia by Amna unveils Tokyo fragrance from its Travel Series.
- Japanese art and Zen landscaping elevate Bentley’s showroom into a gallery.
- Craftsmanship, storytelling, and culture unite in a six-day creative showcase.
Luxury doesn’t always arrive quietly. Sometimes, it enters through scent, texture, and carefully curated light. That is exactly what unfolded at Bentley Dubai this February, as Bentley Emirates teamed up with niche perfumery brand Arcadia by Amna to present Essence in Motion, a multi-sensory experience that reimagines the showroom as a living canvas of art, fragrance, and design.
Hosted inside Bentley’s Sheikh Zayed Road showroom, the six-day showcase celebrates the intersection of craftsmanship and creativity, marking the unveiling of Arcadia’s Tokyo fragrance from its Travel Series. Founded by UAE-born perfumer Amna Sultan Al Habtoor, Arcadia approaches fragrance as storytelling, where every note carries memory, emotion, and place.
At the heart of the experience is a striking collaboration with Japanese artist Jinya Yamakawa, who created original artworks alongside a Bentley Flying Spur wrapped in bespoke design. Completing the atmosphere is a living Zen garden installation by renowned garden artisan Hiromi Inoue, transforming the showroom into a contemplative space that invites visitors to slow down and take it all in.
Amna Sultan Al Habtoor describes the collaboration as a way of translating emotion into form. By bringing scent, art, and landscape together within Bentley’s space, the goal was to create something immersive, intentional, and deeply personal. The result feels less like an exhibition and more like a curated journey through culture and craftsmanship.
For Bentley Emirates, the collaboration reflects a broader vision that stretches beyond automotive excellence. Joseph Tayar, Director of Al Habtoor Motors Prestige Division, shared that Essence in Motion represents the brand’s commitment to creative innovation and local talent. It offers audiences a meaningful cultural moment, one that resonates well past the showroom walls.
What makes this showcase stand out is how naturally the elements align. Arcadia’s philosophy of fragrance as memory mirrors Bentley’s dedication to meticulous design. The inclusion of Japanese artistic disciplines adds another thoughtful layer, creating a narrative rooted in Emirati entrepreneurship while embracing global creative expression.
Visitors experience:
• Arcadia’s Tokyo fragrance from the Travel Series
• A Bentley Flying Spur featuring custom artistic wrap
• Original works by Jinya Yamakawa
• A bespoke Zen garden installation by Hiromi Inoue
Together, these pieces form Essence in Motion, a refined exploration of how scent, art, and landscape can coexist in harmony.
More than a showcase, this collaboration highlights how luxury brands are increasingly embracing experiential storytelling, inviting audiences to connect through all senses, not just sight. It is a reminder that craftsmanship lives in details, and that meaningful design always begins with intention.
To explore this unique fusion of fragrance, art, and automotive craft, visit Bentley Dubai during the exclusive showcase and experience Essence in Motion firsthand!
