- NIGO® collaborates with G-SHOCK on original character design project.
- Four legendary models inspire vibrant new character creations worldwide.
- Special project logo “OGIN” symbolizes culture redefined across eras.
- Animations and visuals set to amplify G-SHOCK’s global presence.
Street culture meets timekeeping heritage in a bold new collaboration. CASIO has teamed up with globally celebrated designer NIGO® to introduce original characters inspired by G-SHOCK’s most iconic models. These creations don’t just represent watches, they embody the fearless energy that has defined G-SHOCK since its debut.
The characters take cues from four legendary models that shaped the brand’s global recognition:
- DW-5000: the square classic that started it all
- DW-6900: instantly recognizable with three circular digital displays
- GA-2100: the sleek octagonal design beloved by minimalists
- GA-110: a bold, dimensional case made for statement wearers
Each design carries NIGO®’s distinct style, rooted in decades of blending street fashion with diverse cultural influences. Together, they stand as symbols for individuals who take risks, embrace challenges, and push boundaries without fear of failure.
Adding to the project’s cultural resonance, a new project logo has been revealed. Called “OGIN: G-SHOCK”, it flips the spelling of NIGO® to capture his ethos of redefining culture. It reflects how music, fashion, and art he has shaped over the years continue to inspire across generations, reimagined through his unique lens.
This launch is more than just design, it’s a global storytelling initiative. A dedicated website offers exclusive visuals and insights into the characters, while upcoming animations promise to bring the collaboration to life on a larger scale.
NIGO®, best known for shaping streetwear in the 1990s and later launching HUMAN MADE, is no stranger to collaborations that leave a mark. His recent work with Louis Vuitton alongside Pharrell Williams solidified his status as one of fashion’s most influential creative directors. Partnering with G-SHOCK, he bridges iconic watch design with the pulse of global pop culture.
With NIGO®’s creative vision woven into G-SHOCK’s DNA, this project sets the stage for an exciting new era where timepieces cross into art, fashion, and character-driven storytelling. Fans can explore the dedicated website and dive into the visuals that mark the beginning of a cultural milestone!
Watch the video here.
