• Guinness 0.0 offers the iconic Guinness taste without the alcohol.
  • Exclusive UAE launch through Drink Dry, available at drinkdrystore.com.
  • Made with classic Guinness ingredients using a cold filtration process.
  • Perfect for health-conscious consumers and the growing sober curious movement.

In a groundbreaking launch for non-alcoholic beverages, Drink Dry has introduced Guinness 0.0 to the UAE market, bringing the bold, signature taste of Guinness to those seeking an alcohol-free alternative. With this release, Diageo has appointed Drink Dry as the exclusive distributor of Guinness 0.0 in the region, making it easily available online at drinkdrystore.com.

Guinness 0.0 is brewed with the same classic ingredients as the original Guinness Draught—water, barley, hops, and yeast—using an innovative cold filtration process to remove the alcohol while preserving the full-bodied taste and creamy texture that Guinness lovers cherish. The result is a non-alcoholic stout that boasts a rich flavor profile with hints of chocolate and coffee, balanced by a blend of bitter and sweet roasted notes. It’s a drink that stays true to the iconic dark ruby color and velvety white head of its alcoholic counterpart, making it perfect for those looking for the Guinness experience without the buzz.

This launch couldn’t be more timely, as the demand for non-alcoholic beverages continues to rise in the UAE, driven by health-conscious consumers and the growing ‘sober curious’ movement. Drink Dry’s Founder, Erika Blazeviciute Doyle, expressed excitement about the launch, noting that Guinness 0.0 is a cultural icon that adds a premium option to the non-alcoholic market. Priced at AED 14 per 440ml, Guinness 0.0 is now available for purchase, with free delivery across the UAE on orders over AED 250.

To celebrate, Drink Dry will also roll out promotional activities, offering UAE consumers the chance to experience the refreshing taste of Guinness 0.0 firsthand, cementing their role as a leader in premium non-alcoholic beverages.

Stay updated via their social media channels @drinkdrystore.