- Highlander and Tokyo Talkies enter UAE with three flagship stores launch day.
- Over 90% of fashion styles refreshed monthly boosting trend responsiveness and excitement.
- Prizes include major giveaways and dense brand participation increasing footfall.
- Strong omnichannel vision ties UAE debut to rapid regional expansion plan.
Fashion lovers in the UAE now have new trends to celebrate. Highlander and Tokyo Talkies, two high-energy Indian youth fashion labels, have officially launched three flagship stores across Dubai and Sharjah. Founded in 2015 and powered by Brand Studio Lifestyle, these brands bring runway-inspired looks to everyday wardrobes, now retailing at Sahara Centre, Mega Mall, and BurJuman. This marks the first step in a strategic Middle East partnership with Rapheal Lifestyle.
Fast fashion is increasingly about speed and adaptability. Since opening its first Indian store, Brand Studio Lifestyle has grown to 37 stores in under nine months. Now, with its first Middle East stores and plans for seven more by March 2026, the brand aligns with consumer appetite for high-street brands that can refresh rapidly—in India, Tokyo Talkies introduces over 800 new styles each month.
The UAE launch goes beyond retail quantity. Key brand strengths include:
- Youth-first fashion curated for work, outings and casual vibes.
- Monthly new styles keep wardrobes current and exciting.
- Strong supply chain backed by 200+ vendors and 300,000 sq ft logistics.
- Partnership with Rapheal Lifestyle offers access to multi-format distribution.
Fashion-savvy shoppers now gain access to affordable, trendy designs that match seasonal moods without breaking the bank. This makes it easier to express personal style with regularly updated looks.
Imagine a young professional in Dubai looking for smart casual outfits that reflect local flair. Tokyo Talkies’ Jagged denim and printed tees deliver on both price and punch. Or think of students who want festival-ready looks without high-end prices. As Rapheal Lifestyle’s owner mentions, these brands bring not just fashion, but a whole vibe—a confident Indian youth aesthetic reimagined for Dubai streets.
For the fashion-curious, these stores mark a step toward a new retail experience—one that blends local preferences with global trends. Stylish, accessible, and attitude-driven, Highlander and Tokyo Talkies embody rising consumer demand for affordable style and creative expression.
The debut is just the beginning. Reserved plans include expanding into accessories, fragrances, and fast commerce solutions. The omnichannel model will connect digital and in-store lifestyles—anytime, anywhere fashion. Dubai’s launch signals the start of a broader GCC rollout with ambitious retail and online presence goals.
For shoppers in Dubai and Sharjah, this means access to street-level glamour and design-led fashion for every day.
Explore Highlander and Tokyo Talkies at Sahara Centre, Mega Mall, and BurJuman now. Shop fresh styles matching every mood. Visit them today to make your wardrobe pop.
