- Back To Campus Social lands in Dubai Mall on August 21.
- Live DJ sets, iced matcha and DIY denim customisation await guests.
- Hollister LAB offers bracelets, phone charms and creative expression.
- Sports challenges and photo booths bring friends together in style.
This August, Hollister is turning Dubai Mall into a hub of denim, beats and iced matcha as the brand’s Back To Campus Social takes over for one vibrant afternoon. On Thursday, 21st August from 4pm to 8pm, the event will mix style, sound and social connection for shoppers ready to kick off the semester in signature Hollister fashion.
Hollister is making back-to-campus shopping more than a to-do list item. With a denim-first approach and a focus on cultural connection, the brand’s Dubai Mall takeover taps into what today’s Gen Z shoppers value most, authentic self-expression and moments worth sharing.
The Hollister store will transform into a hangout spot complete with:
- Live DJ sets spinning the season’s soundtrack
- Complimentary iced matchas to keep the energy up
- A welcoming space for shoppers and the Hollister community to mingle
The experience extends into the Hollister LAB, a pop-up creative zone for personalising denim, making bracelets, and designing the kind of phone charms currently flooding social feeds. Every activation is hands-on and trend-driven, designed to turn back-to-campus prep into an afternoon that feels like an event, not a chore.
For those craving a burst of energy, sports-inspired challenges like the Drop Zone reflex test will bring a competitive edge. Friends can capture the day at the branded photo booth before heading home with their customised pieces. Hollister’s approach blends its laid-back style with the immersive, content-friendly experiences that make modern retail more than just a transaction.
By keeping denim at the heart of the event while adding elements that speak to music, creativity and sport, Hollister positions itself as more than a fashion label. It becomes a curator of culture, shaping the way its audience connects both online and in person.
Hollister’s Back To Campus Social will run on a first come, first served basis, so arriving early is the smart move. Head to Hollister, Dubai Mall on 21st August to sip matcha, style your denim and start the semester with a day that sets the tone for the season.
Visit the Website for more details and updates.
