- Dunia Helwa surprised delivery riders from Talabat, Deliveroo, Careem and more platforms.
- Each rider received iftar boxes, practical gifts, and heartfelt appreciation envelopes.
- The initiative captured genuine emotional reactions from riders who keep Dubai moving.
- Behind every delivery is a person, a story, and a quiet daily sacrifice for their family.
Every evening during Ramadan, while Dubai families gather around iftar tables and the city fills with the warm smell of food and anticipation, thousands of delivery riders are out on the roads. They navigate traffic, beat the clock, and arrive at doors across the city carrying meals they will not eat, at times when they too are fasting and exhausted. During Ramadan, delivery platforms like Talabat, Deliveroo, and Noon scale their rider fleets by up to 80 percent to handle the surge in evening orders, meaning the people working hardest during the Holy Month are often the ones least likely to be seen. Dunia Helwa decided to change that.
The UAE-based positive storytelling platform, part of 7awi Media Group, organised “Delivering Kindness,” a Ramadan CSR initiative that did something beautifully simple and quietly powerful. Riders from Talabat, Deliveroo, Careem, Noon, Keeta, and InstaShop arrived at the Dunia Helwa office expecting a routine delivery pickup. Instead, they were welcomed by the team and guided to a Thank You Wall covered in handwritten messages from the people they serve every day. “Thank you for my morning coffee.” “Thank you for my midnight snack.” “Thank you for my late office dinner.” Small words.
Enormous weight. Each rider then received an Iftar Royale box from Gazebo, a Blast Portable Blender from SharkNinja, a pack of rice from Nur Jahan, a Dunia Helwa Kindness Kit, and a Ramadan appreciation envelope. The Kindness Kit itself was thoughtfully practical, containing a thermal water bottle, a USB rechargeable fan, hydration sachets, and a cooling towel, exactly the kind of things a rider actually needs on a long shift in the Dubai heat.
What makes this initiative stand apart from a standard corporate CSR exercise is the human detail behind it. To bring riders to the activation naturally, the Dunia Helwa team placed real small orders through multiple platforms, water, juices, nut bars, and snacks, before redistributing those items back to the riders as part of the experience. Nobody was pulled away from their route artificially. Nobody was made to feel like a prop in someone else’s campaign. The surprise was genuine, and the reactions captured on camera reflect exactly that. These are people who work through the night to support their families, who rarely receive acknowledgement beyond a star rating on an app, and who were met this Ramadan with something far more meaningful than a bonus notification.
Rooted in the values of generosity, community, and kindness, Ramadan is a time to recognise the everyday contributions that often go unseen, shining a light on the people behind the scenes who support households across the region well after sunset. Dunia Helwa’s “Delivering Kindness” did exactly that with warmth, intention, and the kind of storytelling that actually sticks. As Group CEO Anas Abbar put it simply, “Behind every delivery there is a person, a story, and a sacrifice.” In a city that moves this fast, pausing to say thank you is not a small thing. It is everything.
Follow Dunia Helwa on their social channels and visit duniahelwa.com to see the full story and the genuine moments captured from the day. This is the kind of content that reminds you why positive storytelling matters!
