As National Croissant Day, a celebration of the beloved flaky buttery breakfast delight, approaches on January 30th, James, the esteemed bistro renowned for its contemporary French cuisine and gourmet bakery fare, is set to delight locals with an irresistible offer: 100 free in-house-made, fresh butter croissants!

James has mastered the art of crafting these delectable delights, ensuring they are crispy on the outside and irresistibly soft on the inside. Each croissant is a testament to the bistro’s commitment to quality and flavor.

To avail of this mouthwatering treat, patrons simply need to purchase a cup of James’ signature coffee. The offer is available on a first-come, first-serve basis, so be sure to set your alarms early to secure your free butter croissant.

The buttery celebration is happening at James Shams Boutik, Al Reem Island venue, and James’ pop-up location at Al Qana waterfront. Whether you’re a regular at the bistro or a newcomer looking to indulge in a flaky affair, these locations are your gateways to buttery bliss.

The culinary team at James invites you to savor the flaky goodness of their in-house-made butter croissants. It’s not just a treat for the taste buds; it’s a celebration of culinary craftsmanship and the joy of sharing delicious moments.

This offer is an ode to the timeless joy a butter croissant brings, and James is excited to share the love with the Abu Dhabi community. Get ready to treat yourself to the perfect blend of crispiness, flakiness, and pure delight!

For those who want to secure their buttery indulgence, reservations can be made by contacting 02 886 9949 or emailing