• JD Sports opens its flagship MENA store at The Dubai Mall.
  • Exclusive “Only at JD” products from top global brands available.
  • First 100 customers received gifts and Nike customization services.
  • Pre-launch of limited-edition adidas Aruku shoes sold out fast.

In a bold move that’s set to reshape the region’s sports fashion landscape, JD Sports, the UK’s premier sportswear retailer, has opened its first flagship store in the MENA region at none other than The Dubai Mall. This highly anticipated opening introduces Dubai to JD’s exclusive collections and offers a fresh array of the latest athleisure and sportswear trends from world-renowned brands, such as adidas, Nike, Puma, Asics, and New Balance, all under one roof.

The sprawling 5,478-square-foot store was unveiled with a grand opening event, featuring key figures from the GMG Group. Mohamed A Baker, CEO of GMG Sports, led the opening alongside senior executives, marking JD’s arrival with an energetic atmosphere, including beats from live DJs, treats by (Not) So Guilty, and an engaging vintage photobooth that let shoppers capture memories of the launch. The celebration didn’t stop there: JD treated the first 100 customers to exclusive gifts and offered Nike footwear customization, adding a personal touch to their iconic styles.

Highlighting the day was the pre-launch sale of the exclusive adidas Aruku sneakers, a highly coveted item that drew sneaker enthusiasts eager to snap up limited units before their official release in 2025. For those looking to give their kicks a fresh look, JD has also partnered with Crep Protect, offering complimentary sneaker cleaning services from November 15th to 17th. This added bonus shows JD’s commitment to enhancing the customer experience and redefining the sneaker culture in Dubai.

In addition to its carefully curated collections, JD Sports is also offering “Only at JD” products—pieces you won’t find anywhere else in the UAE. “This launch represents a new era for JD Sports in the Middle East,” said Roy Nasrallah, Vice President of Marketing at GMG, speaking to the company’s ambition to drive both growth and innovation in the region. Pavol Bielik, General Manager of JD Sports ME, added, “This expansion marks the beginning of an exciting journey for JD in the UAE, where we’re thrilled to bring the region the most exclusive products from the world’s biggest brands.”

Located on the second floor of The Dubai Mall near Reel Cinemas, JD Sports’ new store is now open daily from 10 a.m. to 10 p.m., ready to welcome customers to the next level of sports fashion. To stay updated on new releases, exclusive collections, and in-store events, follow JD Sports on Instagram @jdsportsme.