Landmark Leisure, the entertainment division of the Landmark Group, is rekindling the spirit of giving with the return of their heartwarming initiative, “Share the Toy”. This Ramadan, in collaboration with Emirates Red Crescent, they aim to inspire young hearts with the power of generosity and spread joy to underprivileged children.

Building upon the immense success of last year’s campaign, which collected over 20,000 toys, “Share the Toy” encourages families to donate pre-loved toys in good condition at participating Landmark Leisure outlets across Dubai. This initiative fosters a valuable lesson in kindness and empathy for children, allowing them to experience the joy of giving and making a positive impact on others.

“At Landmark Leisure, we’re passionate about creating meaningful experiences and contributing positively to the community,” says Silvio Liedtke, Chief Executive Officer of Landmark Leisure, GCC & India. “The ‘Share the Toy’ campaign embodies our core values of kindness and giving. We were overwhelmed by the generosity of our visitors last year, and we hope for an equally successful campaign this time around. We’re thrilled to partner with Emirates Red Crescent and invite everyone to participate in this heartwarming initiative.”

How to Participate:

  1. Gather pre-loved toys: Select toys in good condition that your children have outgrown or no longer play with.
  2. Visit any participating Landmark Leisure outlet in Dubai.
  3. Look for the designated collection boxes. Donate your toys, knowing they will bring smiles to other children.
  4. Enjoy a fun-filled family day! After donating, treat your family to a day of exciting activities at Landmark Leisure, including rides, games, and VR experiences.

By participating, not only will you be contributing to a worthy cause but also fostering a sense of pride and compassion in your children. This Ramadan, join Landmark Leisure and Emirates Red Crescent in creating a wave of happiness by sharing the joy of giving!

For more information on the donation drive, please visit