- New Balance revives iconic silhouettes with fresh seasonal colorways.
- Made in USA collection blends heritage with summer-inspired style.
- Craftsmanship meets trend in the 997, 992, and 990v6.
- Now available across GCC, starting at AED 1099.
If your sneakers have been feeling a little too… last season, New Balance just served up your next rotation hero. Enter the Made in USA Spring/Summer Collection, a lineup that doesn’t whisper summer style, it shouts it, over a backdrop of sunset tones and seriously elevated vibes.
This isn’t your average sneaker drop. It’s a masterclass in how to remix heritage with heat. The new collection revives NB icons like the 997, 992, and the ever-smooth 990v6, but now dressed in colorways that look like they were plucked straight off a vintage postcard from Palm Springs. Think rich, earthy tones and soft, sun-faded shades that are begging to be paired with relaxed fits and long golden hours.
What sets it apart? The “Made in USA” stamp isn’t just a flex, it’s the brand’s love letter to craftsmanship. Every stitch, panel, and sole is a nod to the roots of sneaker culture with a precision that feels anything but dated. It’s like the old soul of the sneaker world just got a summer glow-up.
According to Stuart Henwood, Senior Director for New Balance Middle East, Africa & India, this drop is a big one: “The Made in USA range is the heartbeat of New Balance heritage, and this collection brings that story to life through seasonal colors that resonate with today’s sneaker community.” Translation? Timeless icons, dressed for 2025.
The Made in USA Spring/Summer Collection is now available online at newbalance.co.ae and in select stores across UAE, Qatar, KSA, and Kuwait. Retail price starts at AED 1099 — premium vibes included.
Some sneakers just get you from point A to B. These? They make the journey look ridiculously good!
