• DSF celebrates its 30th edition with exciting deals and events.
  • Win grand prizes like AED 1 million and luxury cars.
  • Daily entertainment includes live shows, concerts, and fireworks.
  • Exclusive shopping discounts up to 75% across 4,000 outlets.

Dubai is set to dazzle residents and visitors alike with the 30th edition of the Dubai Shopping Festival (DSF), running from December 6, 2024, to January 12, 2025.

Visit Dubai This milestone event promises a blend of live entertainment, interactive zones, and unparalleled shopping deals across the city’s premier malls and retail hotspots.

DSF Nights at Dubai Festival City Mall

Dubai Festival City Mall transforms into a hub of excitement with DSF Nights, offering:

  • Live Concerts: Kickstarting with Mahmoud El Esseily on December 31, followed by free performances by Hams Fekri on January 4 and Ibrahim Al-Sultan on January 11.
  • IMAGINE Shows and Fireworks: Experience specially curated IMAGINE shows daily (except Sundays) at 6:30 PM and 9:00 PM, culminating in breathtaking fireworks at 9:00 PM.
  • Mega Raffle: Shoppers spending AED 300 or more can upload receipts to the BLUE app for a chance to win 1 million Blue Rewards (equivalent to AED 10,000) daily.
  • Dining Experiences: A diverse range of dining options, including M’OSHI, SALT, The Bay by Social, Sayf, and Helipad by Frozen Cherry.

X Factor Live

Every Sunday at 10:30 PM, be part of the live audience for the X Factor shows at Dubai Festival City Mall. Watch as talents perform before celebrity judges Ragheb Alama, Rahma Riad, and Fayez Alsaeed.

Majid Al Futtaim Malls’ Activations

  • Mall of the Emirates:
    • Sonic Activity Zone: From January 3 to 12, children can engage in digital and physical experiences inspired by Sonic. Entry is granted upon spending AED 300, with receipts uploaded via the SHARE rewards app.
    • Grand Prize: A chance to win AED 1 million in cash by spending AED 300 and uploading receipts on the SHARE Rewards app.
  • City Centre Mirdif:
    • Sonic Takeover: Until January 7, enjoy obstacle courses, AR games, workshops, and more. Access with a spend of AED 200 and SHARE app registration.
    • Grand Prize: Similar to Mall of the Emirates, a AED 1 million cash prize is up for grabs.
  • City Centre Deira:
    • Play & Win Like A Pro: Until January 5, participate in gaming zones to win smartphones, TVs, tablets, and more upon spending AED 200 and presenting SHARE ID.
    • Grand Prize: A AED 1 million cash prize awaits one lucky shopper.

Mercato and Town Centre Jumeirah

Celebrating its 30th anniversary, Mercato offers:

  • Entertainment: Live shows, roaming performers, and engaging kids’ workshops until February 2.
  • Shopping Deals: Discounts ranging from 25% to 75% across various stores.
  • Prizes: Spend AED 200, upload the receipt on the PrivilegePLUS app for a chance to win prizes worth AED 30,000 each, and a grand prize of a brand-new Jetour X90 Plus.

Dubai Hills Mall

  • BMW 8 Series Draw: Spend AED 250 for a chance to win a BMW 8 Series or cash prizes.
  • DSF Auto Season: From January 1 to 12, explore over 50 vehicles, from classic cars to futuristic EVs, along with interactive experiences like VR games and drifting activities.

Ibn Battuta Mall

Shoppers spending AED 150 can enter a draw to win a 2025 Nissan Patrol SE Titanium 3.8L V6. Register same-day receipts at the customer service desk to receive an eCoupon via SMS.

WAFI City

DSF Timeless Rewards offers:

  • Daily Prizes: Luxury Rivoli watches.
  • Weekly Giveaways: Union Glashütte timepieces.
  • Grand Prize: A Longines watch set.
  • Bonus: Every shopper spending AED 300 or more earns a AED 300 Rivoli voucher redeemable on select watch brands.

Citywide Shopping Extravaganza

The DSF Sale Season offers:

  • Discounts: 25% to 75% off at over 1,000 global brands across 4,000 outlets.
  • DSF Daily Surprises: Unbeatable deals from top brands, revealed 24 hours in advance on the DSF website and social channels.
  • Retail Promotions: Exclusive savings at leading brands like Emax, Jumbo Electronics, Rivoli, and more.
  • Loyalty Rewards: Members of programs like Club Apparel, Tickit, and Aura can avail unbelievable rewards and points.
  • Special Offers: Dubai Islamic Bank VISA users have the chance to win 1 million dirhams.

Navigate the festival with the all-new digital DSF Map, an interactive online guide to explore all the season’s iconic experiences, events, and brand-new additions across the city.

UAE residents aged 21 and above can win an exciting prize worth AED 30,000 by registering their details on the DSF website until January 12.

Instagram: @dubaifestivals