• Exclusive insights from top fitness influencers at WHOOP’s Creator Panel.
  • Empowering women’s fitness at the Girls Lift Girls Beach Sports Day.
  • Community runs powered by WHOOP with Jumeirah Johns Club.
  • High-intensity HYROX-style workout led by WHOOP Ambassador Jake Dearden.

As part of the Dubai Fitness Challenge, WHOOP has partnered with some of the city’s leading fitness influencers and clubs to deliver a series of high-energy, empowering events at Kite Beach and other venues. From inspiring women’s-only Beach Sports Days to engaging 5K community runs, WHOOP’s offerings are designed to bring the community together through fitness, wellness, and fun.

Girls Lift Girls – Beach Sports Day

On November 3rd, Kite Beach Village hosted the Girls Lift Girls Beach Sports Day. This women-only event, in partnership with Girls Life Girls (GLG), welcomed participants of all fitness levels for a morning of strength-building, community-focused workouts. GLG, an empowering CrossFit-inspired initiative, brought together 40–60 women per session to participate in free workouts designed to inspire and uplift. This day was all about embracing fitness, fostering a strong community, and breaking barriers for women in sports.

Jumeirah Johns Run – WHOOP-Powered 5K Runs

Continuing the excitement on Fridays, WHOOP collaborated with Jumeirah Johns, UAE’s largest run club, to host WHOOP-powered 5K community runs on November 8th and 15th. Each run kicked off from the WHOOP booth at Kite Beach, inviting runners of all skill levels to join, connect, and share fitness goals. These runs were more than just a workout; they allowed participants to experience WHOOP’s performance insights firsthand, helping runners enhance their training through improved habits and data-driven tracking.

WHOOP Creator Panel – Insights from Top Influencers

The action moved to 25H Hotel One Central Dubai on November 9th, where a WHOOP Creator Panel brought together top health and fitness influencers, including WHOOP Ambassador Jake Dearden and fitness influencer Mike Thurston. Moderated by Stephen Muller, the panel dived into high-performance habits, wellness insights, and strategies for maintaining optimal health. This was an invaluable session for fitness enthusiasts and athletes alike, offering unique perspectives and guidance from leaders in the wellness space.

HYROX-Style HIIT Full Body Workout – Push Your Limits!

Back at Kite Beach on November 9th, WHOOP Ambassador Jake Dearden led a HYROX-style HIIT Full Body Workout on the Main Stage. This adrenaline-pumping session pushed participants to their limits, blending high-intensity moves with community spirit. Open to the public, this workout exemplified WHOOP’s mission of expanding fitness horizons and creating memorable, high-energy experiences.

Through each of these events, WHOOP has brought innovative fitness and wellness experiences to Dubai, encouraging the community to elevate their health and fitness journeys. The Dubai Fitness Challenge has truly come to life with WHOOP’s dedication to supporting healthier habits and building a connected community.

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