- A$AP Rocky debuts metal eyewear blending heritage design with modern edge
- Rimless frames and bold ovals headline this cultural style moment
- Nas joins Rocky for a cinematic campaign rooted in nostalgia
- Limited wraparound styles bring futuristic energy to classic Ray-Ban silhouettes
Late-night diners, polished chrome finishes, and that unmistakable hum of city life. Fashion right now is circling back to storytelling, where style isn’t just worn, it’s felt. Across the UAE, shoppers are leaning into statement accessories that feel personal, expressive, and rooted in culture. Eyewear has become part of that shift.
Enter the new Metal Collection from Ray-Ban, created under the creative direction of A$AP Rocky.
Marking his first year as Creative Director, Rocky delivers his debut metal eyewear line, including his first optical designs for the brand. The collection pulls inspiration from Ray-Ban’s archives while pushing silhouettes into sharper, more modern territory. Think bold wire frames, rimless styles, soft oval curves, and narrow rectangles, all finished in timeless metallic tones. Clean lines. Strong presence.
There’s also one standout futuristic wraparound model available exclusively in selected stores, designed for those who prefer their accessories loud and unapologetic. It’s a nod to where fashion is heading, while still respecting where it came from.
To unveil the collection, Rocky teams up with legendary rapper Nas in a cinematic campaign set inside a classic New York diner. The visuals feel intimate and nostalgic, echoing ‘90s energy through Rocky’s modern lens. It’s less about posing and more about conversation, between generations, between eras, between personal style and cultural legacy.
The frames themselves tell that same story. Some designs channel vintage confidence through oval lenses and metal detailing. Others lean into minimalism with rimless construction and architectural shapes. Each piece feels intentional, designed for creatives who care about how they show up in the world. Short glance. Long impression.
What makes this drop resonate in Dubai is its blend of heritage and individuality. Today’s eyewear shoppers aren’t chasing logos alone. They want pieces that reflect identity, mood, and movement. Rocky’s collection taps into that mindset, offering frames that feel equally at home with tailored looks, streetwear fits, or casual coffee runs.
It’s eyewear as self-expression.
From sharp rectangular shades to lightweight optical frames built around simplicity, the Metal Collection invites wearers to honor the past while stepping confidently into something new. Rocky calls it evolving the culture. For everyday style lovers, it simply feels fresh.
If your accessories rotation needs a bold update, this is your moment. Explore the Ray-Ban Metal Collection in selected stores and experience A$AP Rocky’s vision firsthand. Classic design meets modern attitude, and it’s ready to be worn!
