• R&B opens new stores in Dubai and Abu Dhabi this October.
  • Expansion aims to reach 250 locations by the end of 2025.
  • Over 10,000 apparel styles offered, catering to diverse consumers.
  • R&B focuses on creating a vibrant, omni-channel shopping experience.

R&B, Apparel Group’s dynamic lifestyle fashion brand, continues to make waves in the UAE with the upcoming launch of two new stores at Burjuman Mall in Dubai and Mazyad Mall in Abu Dhabi, scheduled for October 2024. This expansion reflects R&B’s ambitious plan to reach 250 locations by the end of 2025, further solidifying its presence as the region’s fastest-growing lifestyle fashion brand.

With over 135 stores already established, R&B is committed to enhancing customer experiences through its vibrant, inclusive, and omni-channel shopping approach. From brick-and-mortar stores to its seamless online platform, R&B offers an impressive collection of over 10,000 apparel and fashion accessories, catering to diverse fashion tastes. Whether you’re browsing in-store or shopping via the R&B Fashion app, the brand guarantees an engaging and accessible experience for every customer.

Founder and Chairman of Apparel Group, Nilesh Ved, expressed his excitement for this expansion: “It’s not just about growing our brand, but about building closer, more convenient connections with our customers, providing trendy and affordable fashion for all.”

As R&B opens its doors at two prominent UAE locations, the brand’s continued focus on customer satisfaction and innovation positions it as a leading force in the fashion industry, delivering not just style, but an experience that resonates with its diverse community of shoppers.

For more details on R&B’s latest collections and store locations, visit Apparel Group.