The Festival of Lights is upon us, and Dubai Shopping Malls Group (DSMG) has something truly dazzling in store for residents and visitors. In partnership with Dubai Festival and Retail Establishment (DFRE), DSMG proudly presents the ‘Shop. Scan. Strike Gold’ campaign, a captivating addition to the ‘Festival of Lights’ in Dubai Raffle Promotion.

From November 1st to 15th, shoppers are invited to immerse themselves in this electrifying campaign by spending just AED 200 at any of the participating malls. But here’s where the magic happens—every purchase unlocks the potential for an extraordinary shopping experience. By simply scanning the QR code available in-store, you can unlock a world of winning opportunities and discover delightful surprise deals.

The ‘Shop. Scan. Strike Gold’ campaign takes the festivities a step further, offering twenty lucky shoppers the chance to win gold worth AED 5,000 each. It’s a golden opportunity to infuse a bit of sparkle into your life this festive season.

Baiju Kurieash, Dubai Shopping Malls Group Secretariat & MD B.U.Z Management & Marketing LLC, expressed his enthusiasm for this upcoming campaign. He stated, “Festivals are a time of celebration, joy, and togetherness. This campaign aims to bring these values to life through a unique shopping experience, with 9 malls joining this year’s Dubai Mega Raffle. We are delighted to partner with Festival of Lights in Dubai and DFRE to make this festive season even more special. This initiative is our way of giving back to the community and making the festival of lights in Dubai a truly magical and memorable celebration.”

The excitement will reach its zenith on November 16th when the lucky winners will be digitally drawn from among the participating customers. DSMG has partnered with Raffle-Tech, a leading retail-tech firm, to ensure the fair organization of the Raffle draws. Participating malls include Times Square Centre, Silicon Central Mall, Arabian Center, Al Ghurair Centre, Dubai Festival Plaza, Al Khail Gate Mall, Bay Avenue Mall, Reef Mall, and Oasis Mall.

Get ready to illuminate your festive season with DSMG’s ‘Shop. Scan. Strike Gold’ campaign. It’s not just shopping; it’s an enchanting journey filled with surprises and golden opportunities. Don’t miss your chance to shine bright this Festival of Lights!

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