- Silicon Central Mall expands with globally renowned Apparel Group brands.
- New launches include R&B, Skechers, Aldo, Nine West, and more.
- Fabyland and Total Ninja bring exciting entertainment experiences to Dubai.
- The LAKA Gift Card offers seamless shopping across 4,000+ brands.
Dubai’s retail scene is reaching new heights as Silicon Central Mall welcomes a dynamic lineup of globally recognized brands, thanks to its latest partnership with Apparel Group. This collaboration cements the mall’s reputation as a leading lifestyle destination, seamlessly blending fashion, dining, and entertainment to redefine the shopping experience in the city.
From stylish essentials to footwear favorites, Silicon Central Mall now houses a diverse mix of renowned labels. Newly launched brands include R&B, Skechers, Aldo, Crocs, Nine West, Rituals, Steve Madden, and Beverly Hills Polo Club—each offering trend-forward collections for fashion-savvy shoppers. The expansion doesn’t stop there, as upcoming launches will introduce sought-after names such as LC Waikiki, New Yorker, Ardene, Off Price, Athletes Co, Levi’s, and Go Colors. Complementing the retail offerings, Cold Stone Creamery, Firehouse Subs, and Tim Hortons are set to enhance the mall’s culinary landscape with indulgent treats and quick bites.

Beyond retail, Silicon Central Mall is redefining leisure with exciting entertainment experiences. The 60,000 sqm Fabyland Family Entertainment Centre promises a world of fun for visitors of all ages, while Total Ninja, an action-packed adventure park, brings adrenaline-fueled challenges to Dubai’s thrill-seekers.
As part of its commitment to innovation, Line Investments & Property introduces the LAKA Gift Card, offering seamless shopping across 4,000+ brands in 19 malls across the UAE. With flexible denominations and the option to personalize it with a video message via QR code, LAKA is more than just a gift—it’s an experience.
Shirazul Haq Khan, Mall Manager of Silicon Central Mall, expressed his enthusiasm for the expansion, stating, “We are proud to partner with Apparel Group in bringing world-class brands to Silicon Central Mall. This marks a new chapter in our journey to enhance Dubai’s retail landscape, ensuring our customers have access to the best global shopping experiences.”

More than just a shopping center, Silicon Central Mall is shaping up to be a vibrant lifestyle hub where fashion, dining, and entertainment come together under one roof. Whether you’re looking for the latest fashion trends, indulging in a sweet treat, or testing your agility at Total Ninja, the mall offers something for everyone—making it Dubai’s ultimate retail and entertainment destination.
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