From the Souks Now to the Studios: ROOH Is Dubai’s New Daily Ritual!

Morning matcha? Out. Afternoon espresso? Who’s got the time. These days, Dubai’s wellness crowd is sipping something smoother. ROOH, a plant-powered drink brand with functional blends and serious street cred, has taken over fridges and feeds alike. Clean, conscious, and undeniably cool, it’s not just a drink, it’s the latest ritual in a city that […]