Now Step into the MINI-EVerse: Alserkal Avenue’s Multi-Sensory Pop-Up Adventure!

Get ready for an immersive experience like no other as the MINI-EVerse pops up at Alserkal Avenue’s The Yard, Concrete on November 2 and 3, 2024. Hosted by AGMC and MINI Middle East, this event is more than a car showcase; it’s a celebration of everything that makes MINI iconic, featuring a journey through seven […]
Unmistakable Driving Fun in the New MINI Cooper Convertible!

The new MINI Cooper Convertible is designed to give drivers the ultimate open-air experience. With its distinct blend of cutting-edge technology and signature MINI charm, this model is for those who crave the freedom of the road. Whether you’re navigating city streets or cruising the highway, the convertible roof opens in just 18 seconds, inviting […]
MINI John Cooper Works E Prototype: A New Era Begins at Goodwood Festival of Speed

The Goodwood Festival of Speed is set to witness a historic moment this year as MINI unveils its first-ever electric John Cooper Works model, the MINI John Cooper Works E Prototype. This groundbreaking debut precedes its world premiere slated for autumn 2024, marking a significant milestone in MINI’s evolution towards electromobility and sustainable innovation. Munich […]
Discover the New MINI Cooper 5 Door: A Blend of Tradition and Innovation

The MINI Cooper family has expanded with the addition of the new MINI Cooper 5 Door, bringing the iconic brand’s signature style, enhanced space, and advanced functionality to the forefront. This new model combines the hallmark driving fun of MINI with the practicality of a five-seater, making it a standout in its segment. The MINI […]
Electrifying Innovation Now Takes Center Stage at Sole DXB

In a vibrant fusion of urban culture and sustainable technology, MINI, the official automotive sponsor of Sole DXB, proudly unveiled its pioneering creation – the new MINI Cooper Electric. Set against the rhythmic backdrop of music, art, and street style, this Middle East premier lifestyle and street-culture festival became the canvas for MINI’s electric evolution. […]