Fashion aficionados, mark your calendars for the grand debut of The Pop-Up Story in Dubai! This one-day spectacle promises a luxe extravaganza, featuring over 25 handpicked brands from India and beyond. Hosted at Cafe Le Guepard, Al Serkal, in partnership with 321 Events DMCC, this special showcase on February 3rd, 2024, is set to redefine your shopping experience.

Simran and Rashi, known for their impeccable style sensibilities, express their excitement about introducing Dubai’s Gen Z and millennial crowd to these unique finds. The concept store setup allows customers to explore and shop from a diverse range of fashion, accessories, and home décor pieces, all carefully selected for their versatility, price points, and quality.

Among the designer labels featured at The Pop-Up Story, Dubai shoppers can anticipate Urban Pataka’s stunning fusion wear, The Jodi Life’s dreamy handblock printed fits, and Qis by Ashmeet’s eclectic jewelry pieces. From the playful styles of Arabellaa to the zero-waste approach of Color Story By Dee, there’s something for every fashion enthusiast.

The event also showcases an exciting lineup of brands, including Ashtar Weaves, The Dramebaaz Company, Prose Stories, Chic Therapy, Polite Society, Label Yadaka, and many more. With a successful track record from three edits in India last year, The Pop-Up Story has previously collaborated with international and Bollywood celebrity-owned brands.

For Dubai shoppers, the event promises a luxuriously curated journey through the latest trends, featuring Indian, Lebanese, Pakistani, and other global brands, all priced under AED 2,000. The Pop-Up Story beckons visitors to a day of exploration, where fashion meets affordability and style knows no bounds.

Event Details:

  • Time: 10 AM to 8 PM
  • Date: 3rd February, 2024
  • Location: Le Guepard, Al Serkal Avenue, Dubai

Instagram: @thepopupstory_