- New flagship features innovative design for effortless in store navigation.
- Karen Wazen leads glamorous ribbon cutting ceremony in the Fashion Dome.
- Complimentary personalized bra fittings available with no appointment required.
- Full beauty range includes the bestselling Brazilian passion fruit infused Bombshell.
Dubai’s fashion landscape just received a high-octane infusion of glamour in the heart of the city. Last week, the Fashion Dome at the Mall of the Emirates buzzed with energy as Victoria’s Secret officially pulled back the curtain on its newest retail destination. Under the glittering lights of the signature atrium, style icon Karen Wazen led a celebratory ribbon-cutting ceremony, marking a fresh chapter for the brand in the UAE with a space that prioritizes both high-fashion aesthetics and absolute shopper comfort.
Modern retail is shifting toward a “clean beauty” approach to the shopping journey, where the physical environment is as much a part of the brand as the products themselves. In a world where tech-savvy shoppers value efficiency, this new store concept delivers an “eco-friendly” flow that eliminates the usual retail friction. The layout uses streamlined navigation and clean sightlines to guide you intuitively through the various collections, from sophisticated lingerie to the softest loungewear. It is a design that respects your time while inviting you to linger.
The experience is centered around the idea of personalized luxury that fits into a busy lifestyle. Shoppers can explore the complete Victoria’s Secret universe, including the world-famous sleepwear and an extensive beauty bar. The fragrance section is anchored by the global bestseller, Bombshell Eau de Parfum. This scent is a masterclass in layering, blending bright notes of Brazilian purple passion fruit with the creamy sweetness of Madagascan vanilla orchid and the brand’s signature floral heart of peony.
- One on one bra fittings provided by expert in store specialists
- Assortment includes latest fashion inspired lingerie and sleepwear collections
- Beauty portfolio features fine fragrances and nourishing body care
- Complimentary services designed for immediate confidence and fit accuracy
This reflects a commitment to bold innovation by turning a standard shopping trip into a tailored consultation. By offering complimentary, no-appointment-needed bra fittings, the brand removes the guesswork from intimate apparel. Whether you are searching for a confidence-boosting essential or the perfect gift, the expert staff ensures you find a match that feels like a second skin. It is a sophisticated, service-first approach that reaffirms why the brand remains the leader in its category.
Rediscover your favorites in a space designed entirely around your needs. Experience the new standard of intimate apparel and find your perfect fit today.
Shop now at the official Victoria’s Secret website or visit the new flagship at Mall of the Emirates!
Instagram: @victoriassecretmena
