- Emaar Malls rolls out four-month rent waiver for F&B tenants.
- Over 50 terrace-facing restaurants at Dubai Mall, Souk Al Bahar supported.
- 400 metres of digital screens to boost vibes during fountain closure.
- Emaar turns a footfall challenge into a full-blown marketing upgrade.
In a plot twist nobody saw coming (but low-key makes them MVPs), Emaar Malls just dropped a rent relief bomb that’s shaking up Dubai Mall and Souk Al Bahar in the best way possible. With the Dubai Fountain hitting pause for a while (cue dramatic gasp), Emaar is stepping up to make sure the vibes — and the plates — stay full.
Over 50 F&B hotspots with Lake and Fountain-facing terraces are getting a four-month rent waiver from June to September 2025. Yep, four months of breathing room. It’s basically Emaar saying, “We’ve got your back like your favorite playlist on a bad day.” No corporate jargon, no complicated fine print — just pure support to keep those rooftop tacos, pasta twirls, and sunset toasts flowing.
But they’re not stopping there. Instead of letting the energy dry up faster than a summer sidewalk, Emaar’s installing 400 meters of flashy digital screens around the promenade. Think Times Square, but make it Dubai glam. It’s all about keeping the footfall spicy and the Instagram reels even spicier.
Honestly, this move isn’t just smart — it’s visionary. Emaar’s basically giving businesses a parachute and a rocket pack at the same time. While the iconic fountain takes a beauty nap, the terraces still serve those skyline views and world-class eats — now with extra dazzle from giant LED displays.
Bottom line? Emaar Malls is turning a potential “meh” moment into a marketing glow-up. That’s how you lead culture, not just follow it.
Instagram: @emaardubai