- Honey Singh’s first official merch drops after two-decade hiatus.
- Only 1,500 men’s and 500 women’s watches available globally.
- Each watch is numbered, signed, and packaged with collector intent.
- Swiss Ronda movement, sapphire crystal, royal blue dial and luxe details.
A swagger-filled ringtone just turned into a tick-tock masterpiece. Yo Yo Honey Singh has officially launched the YOYO Watch Collection in partnership with Titan and Opul. This isn’t just a wristwatch drop, it’s a wearable chapter in the artist’s legacy, bridging music, fashion, and ambition with just 2,000 collector pieces worldwide.
Fans and fashion lovers alike are buzzing. This debut merchandise drop comes decades after his first hit single, marking an unexpected but bold move into lifestyle. The limited edition run, 1,500 men’s pieces and 500 women’s, takes collector culture seriously. Each watch is stamped with a unique number, signed by Honey Singh, and packed in luxurious fashion-forward packaging that’s made for bragging rights.
Clarity meets charisma in the YOYO Integra 40058. Designed with Titan’s Xylys line and Swiss Ronda Calibre 515, it delivers precision with flair. The royal blue dial carries a Clou de Paris texture, accented by Swarovski diamonds and nickel-plated indices infused with Superluminova. A sapphire crystal with anti-reflective coatings tops it off. Water‑resistant up to 5 ATM and fitted with a date window at 6 o’clock, it blends sportiness with elegance.
This piece isn’t just engineered—it’s infused with Honey Singh’s emotional journey. Born out of a conversation mid‑air between the artist and Opul’s CEO Neeraj Bhatia, the collaboration reflects ambition, perseverance, and cultural resonance. Singh calls it an aspirational symbol for anyone waiting on their breakthrough. “This isn’t luxury for the elite, it’s aspiration for everyone. Your time is coming.”
Current consumer trends are leaning into collectible wearables and fandom culture. With limited supply and celebrity-led storytelling, there’s instant market appetite. At a price tag hovering around ₹1.4 lakh per piece, the watches also appeal to fans who see value in emotional meaning, not just functionality.
A human touch emerges in the narrative: the first two pieces gifted to his parents, dial texture chosen to mirror his creative path. This reflects Opul’s belief in lifestyle as storytelling, not just retail. Singh’s narrative, ripe with reinvention, grit, and music milestone moments, is now traceable on your wrist.
Whether you’ve been following his tracks since day one or just love bold design, YOYO Watches offer more than timekeeping. They deliver cultural pulses, and collectible identity, proof that personal evolution can be worn and shared.
Secure a piece of cultural legacy. The YOYO Watch Collection sells exclusively via Opul’s platform, each unit signed, numbered, and ready to inspire. Own yours today and wear more than time!
The watches are now available globally, exclusively via Opul’s online platform:
shop.opulevents.com.
