- Turtle-y awesome Lush x TMNT limited-edition collection available from July.
- Innovative, packaging-free products to promote less plastic and more fun.
- Six new bath, shower, and hair care products inspired by Teenage Mutant Ninja Turtles.
- Exclusive availability through the Lush app on July 1st and in stores/online on July 6th.
Cowabunga, Lush fans! This summer, Lush and Paramount Consumer Products team up to bring you a Turtle-y awesome limited-edition collection inspired by the Teenage Mutant Ninja Turtles. Get ready to channel your inner hero in a half shell with innovative, packaging-free cosmetic items designed to deliver less plastic and more (vegan) pizza joy.
Launched on July 1st exclusively through the Lush app and in stores and online from July 6th, this new collection is all about celebrating Lush’s commitment to removing single-use plastic while ensuring top-notch bath, shower, body, and hair care. Here’s what you can look forward to:
Lush has always been a pioneer in packaging-free products. This collection is no exception, featuring six new, fun, and immersive products that cover multiple steps of your body care routine. By using these products, you’ll be making small heroic moves to help the planet by reducing single-use plastic in your daily life.
The Lush x TMNT collection includes a range of items such as fruity solid body scrubs, soothing shampoo bars, and more. Each product is designed to work just as well, if not better, than their packaged counterparts, ensuring you don’t compromise on quality while helping to protect the environment.
“In celebration of the 40th anniversary of Teenage Mutant Ninja Turtles, Lush has created a special plastic-free collection,” says Kalem Brinkworth, Creative Lead for Concepts and Collaborations at Lush. “It’s super important to us to ensure our customers are aware of the benefits of reducing their cosmetics packaging, so that they can make informed choices.”
Rebecca Jenkins, VP of Consumer Products at Paramount, expresses excitement about the collaboration: “Lush has created some truly unique products – with less single-use plastic – that thankfully, will leave you smelling much better than the Turtles’ sewer lair.”
Real-life turtles love Lush because of their commitment to keeping waterways clear of excess waste. Lush, in turn, loves the Turtles for their dedication to fighting injustice and their shared love of (vegan) pizza.
With the awareness of climate change at an all-time high, many are ditching plastic bottles in favor of naked products. Lush co-founder Mo Constantine revolutionized the industry with the invention of bath bombs and shampoo bars, saving millions of plastic bottles from landfills and reducing transportation emissions significantly. Today, 43% of Lush’s core product range can be taken home without packaging. Whether you’re taking your first step towards reducing plastic or aiming for a fully plastic-free routine, Lush has you covered.
From fruity solid body scrubs to soothing shampoo bars, hop on the party wagon this summer and embrace the new Lush x TMNT collection. Feel good knowing you’re helping to reduce plastic pollution and making the world a little greener with every use.
For more information or to shop the collection, visit Lush’s website or follow them on Instagram at @lushcosmetics.