- Max Fashion launches ‘New New You’ campaign with Kalki Koechlin.
- The campaign emphasizes self-confidence and style transformation.
- Collection features versatile outfits for various occasions.
- Campaign film showcases vibrant styles against a European backdrop.
In a vibrant celebration of self-expression and style, Max Fashion has officially launched its latest campaign, ‘New New You,’ featuring the charismatic Kalki Koechlin. The Dubai-based fashion powerhouse is stepping into a transformative era, and who better to embody this change than the dynamic actress known for her bold fashion choices and diverse roles? With this collaboration, Max Fashion aims to inspire individuals to embrace their unique identities through an eclectic mix of styles that cater to every occasion—from festive celebrations to casual outings.
Kalki Koechlin perfectly encapsulates the essence of the ‘New New You’ campaign, which promotes renewed self-confidence and encourages customers to explore different facets of their personalities. With a collection that showcases everything from casual workwear to high-glam occasion outfits, Max Fashion is ready to set the tone for the upcoming festive season. Each piece reflects the playful spirit and stylish versatility that defines this new chapter for the brand.
The campaign film, shot in a picturesque European backdrop, takes viewers on a journey with Kalki as she showcases a range of eclectic outfits. From a modern schiffli co-ord set for brunch with friends to a sophisticated shimmer co-ord for formal gatherings, the film illustrates how the collection caters to various moods and personalities. With every outfit change, the film captures the transformative power of fashion, highlighting Max Fashion’s commitment to offering fresh styles regularly across its 520+ stores in over 210 cities in India, as well as online at www.maxfashion.in.
Expressing her excitement, Kalki Koechlin shared, “Fashion is an extension of one’s personality, and Max Fashion’s ‘New New You’ campaign truly allows me to do that. I am thrilled to be a part of it and must say Max Fashion has completely surprised me with its cool, vibrant, and comfortable styles.” This sentiment echoes the brand’s vision to connect with new-age aspiring families, ensuring that every individual finds something that resonates with them.
Pallavi Pandey, Head of Marketing at Max Fashion, remarked, “As we embark on an exciting journey of transformation at Max Fashion, the ‘New New You’ campaign is our commitment to constantly evolving and bringing fresh, trendsetting styles to our customers.” The campaign not only represents the bold spirit of the brand but also invites customers to explore new possibilities with confidence.
In alignment with its retail strategy, Max Fashion is dedicated to delivering value and quality while expanding its presence in both physical and online markets. Sumit Chandna, Deputy CEO, added, “This campaign marks a new chapter in our business, focusing on continuous innovation and unwavering dedication to customer satisfaction and style evolution.”
The Max Fashion x Kalki Koechlin ‘New New You’ campaign officially launched on September 20th and is available at all Max Fashion stores across India and on www.maxfashion.in. Discover the transformative power of fashion today!
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