- Forever New opens first-ever UAE store at Dubai Hills Mall.
- Brand brings feminine, elevated fashion to local style lovers.
- Apparel Group expands its global fashion footprint in the GCC.
- Shop in-store or online via 6thStreet.com for key pieces.
Dubai just got a fresh injection of elegance—and no, we’re not talking about another influencer’s soft launch. Forever New, the cult-favorite womenswear brand that practically invented “floaty chic,” has landed its first-ever UAE store at Dubai Hills Mall, thanks to its glam squad collab with regional fashion juggernaut, Apparel Group. This isn’t just a store launch—it’s a full-blown main character moment.
Forever New’s debut in the UAE is the brand’s sixth standalone in the GCC, but the Dubai flagship is clearly the moment. Think feminine silhouettes, everyday refinement, and statement looks for when the group chat says “boujee brunch.” It’s curated, it’s confident, and it’s basically what your Pinterest board would wear if it came to life.
Situated in the posh playground of Dubai Hills Mall, the new store is less fast fashion, more fashion with finesse. From flirty daywear to dresses that whisper “red carpet energy,” this is where timeless elegance meets modern flair—no capes, just cap sleeves.
Apparel Group’s CEO, Neeraj Teckchandani, said it best: the brand isn’t just here to stock shelves—it’s here to rewrite the region’s fashion playbook. With over 13 regional locations and a sleek digital presence on 6thStreet.com, Forever New is clearly on a mission to make chic accessible, one statement sleeve at a time.
So, if your closet’s been begging for a soft reset—or a glow-up worthy of main feed content—Forever New just dropped your new style HQ.
More style, less scroll: www.appcorp.ae/#vision