- One-day-only DSS sale with up to 90% off deals.
- Happening across five top Dubai malls on 18 July.
- Win rewards, cashback, and up to 20X SHARE points.
- Shop, scan, and stand a chance to win AED 1 million.
Twelve hours, hundreds of brands, and discounts that drop jaws. The DSS 12-Hour Sale is back on 18 July, transforming five of Dubai’s most iconic malls into shopper playgrounds of epic proportions. With savings of up to 90% across fashion, tech, home, and beauty, this one-day-only sale sets the tone for a summer packed with prizes, perks, and seriously good deals.
Every summer has its defining moment. This one kicks off with a retail explosion powered by the Great Dubai Summer Sale. Whether it’s refreshing your wardrobe, upgrading your gadgets, or giving your home a glow-up, the DSS 12-Hour Sale delivers the goods, literally.

From 10am to 10pm on 18 July, more than 100 local and global brands will offer steep markdowns across:
- Mall of the Emirates
- City Centre Mirdif
- City Centre Deira
- City Centre Me’aisem
- My City Center Al Barsha
Shoppers can expect massive savings on everything from seasonal fits and beauty essentials to homeware, electronics, and supermarket must-haves. It’s the kind of sale that doesn’t ask what you need, it invites you to take what you want.
Beyond the price tags, DSS adds another layer of thrill: rewards. Shoppers who spend AED 300 or more at select malls can spin a prize wheel for instant surprises or unlock 5% cashback via the SHARE app on fashion, accessories, and F&B.
At Mall of the Emirates, the stakes go even higher. Spend AED 2,000 or more in a single transaction and earn up to 20X SHARE points, a serious boost for anyone looking to get more from their buys.
This sale is just the spark. From 18 July to 10 August, the Shop, Scan and Win promotion takes over, giving everyone a chance to score a life-changing AED 1 million or a brand-new Nissan Patrol. All you need? Receipts that total AED 300 or more at participating stores.

Plus, Skywards Everyday members aren’t left behind. With 25% bonus Miles on eligible purchases and a shot at winning part of 1 million Miles, every spend gets you closer to your next getaway.
This summer, shopping in Dubai isn’t just about what you buy, it’s about what you win. Mark your calendar, make a wishlist, and dive into the DSS 12-Hour Sale on 18 July. Your best buys (and biggest rewards) are just a receipt away!
For more information, visit the Dubai Summer Surprises website and follow @DubaiFestivals on Instagram and TikTok.