Dubai’s beloved indoor entertainment destination returns bigger, brighter and completely free to enter.
- Modesh World returns with free entry throughout the entire summer season.
- More than 130 attractions create endless entertainment opportunities for families.
- Baby Shark joins Modesh and Dana in a first-ever collaboration.
- New free and paid zones expand experiences for every age.
Summer in Dubai has created a culture of its own. As temperatures rise, families increasingly seek experiences that combine entertainment, comfort and meaningful time together, transforming indoor attractions into some of the city’s most sought-after seasonal destinations. That shift helps explain why the return of Modesh World Dubai remains one of the most anticipated highlights of Dubai Summer Surprises every year.
Now celebrating its 27th edition, Modesh World returns to Dubai World Trade Centre from 3 July to 23 August with a significant change that families will likely appreciate most: free admission for all visitors. The move reinforces the destination’s position as one of the region’s largest and most accessible family entertainment experiences.
As part of the UAE’s Year of Family initiative, this year’s edition places greater emphasis on shared experiences, encouraging parents and children to play, learn and create memories together through interactive attractions, live performances and hands-on activities.
This year’s edition introduces more than 130 games, rides and arcade attractions alongside over 25 live shows every week, creating an experience designed to appeal to multiple generations under one roof. Visitors can access attractions through a flexible Tap Card system, allowing families to customize their experience throughout the day.
Among the most exciting additions this year is a first-of-its-kind collaboration between global children’s phenomenon Baby Shark and Dubai’s beloved mascots, Modesh and Dana. Through interactive performances, storytelling, dance challenges and familiar songs, children will experience Baby Shark’s first-ever exploration of Dubai’s iconic landmarks, including the Burj Khalifa, Dubai Frame, Palm Jumeirah and Al Seef.
Modesh World’s latest expansion reflects a broader trend shaping entertainment across the UAE: families increasingly seek destinations that combine education, creativity and recreation within a single experience. New additions this year include paid attractions such as Al Ahli Theatre and a dedicated cinema experience, alongside free zones featuring Planet Entertainment, government showcases and live singalong performances.
The destination also features an extensive lineup of themed productions, including Modesh Robot Laboratory, Jurassic Modesh, Science Academy and Professor Abracadabra. Meanwhile, the expanded food area features 19 food and beverage concepts, blending nostalgic treats with family favorites while supporting local businesses.
As Dubai continues investing in experience-led entertainment, Modesh World remains more than a summer attraction. It has become a seasonal tradition. This year, with free entry, new experiences and a global pop culture collaboration, families have even more reasons to make it part of their summer plans!
Instagram: @mymodesh
