Apparel Group, a leading fashion and lifestyle retailer, has joined forces with Dubai Holding for the “Gift It Forward” initiative this Ramadan. This heartwarming campaign aims to support over 8,500 residents in Dubai, including blue-collar workers and low-income families, by providing them with unique gifts.

Gift It Forward focuses on the values of giving and responsible consumption. Instead of purchasing new items, the initiative breathes new life into existing products. Renowned brands like Levi’s, The Children’s Place, and 6thStreet contribute clothing, stationery, books, and accessories that volunteers from Apparel Group, Dubai Holding, and other partners transform into one-of-a-kind gifts. This approach not only promotes sustainability but also encourages mindful consumption within the community.

The initiative extends beyond gift-giving by fostering a sense of community spirit. Gift It Forward collaborates with the Community Development Authority (CDA) and provides family-friendly volunteering opportunities throughout Ramadan. Apparel Group, alongside other participants, will also be involved in various engaging events and activities organized across Dubai Holding’s destinations to celebrate the holy month.

Apparel Group’s involvement in Gift It Forward reflects their commitment to social responsibility and environmental sustainability. By partnering with Dubai Holding and the CDA, they demonstrate the positive impact that can be achieved through collaboration and collective action. This initiative serves as a powerful example of how shared values can create a more inclusive and sustainable future for all.

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