- Barbour opens its first Dubai stores in two prime locations.
- Spring/Summer 2025 collection blends heritage with modern flair.
- MyBarbour lets shoppers customise with exclusive pin badges.
- Apparel Group expands Barbour across six GCC markets.
It’s official: the British are coming — but instead of tea and crumpets, they’re bringing waxed jackets and countryside chic. Barbour, the iconic heritage label that has been weatherproofing royalty, rockstars, and rugged ramblers since 1894, just touched down in Dubai. And honestly? The desert’s never looked more dapper.
Thanks to fashion powerhouse Apparel Group, Barbour now has not one, but two shiny new stores in the city: one at Dubai Hills Mall and the other at City Centre Mirdif. Think of it as a bold crossover episode between Downton Abbey and Dubai’s modern fashion elite. The classic British aesthetic, infused with a Middle Eastern twist? That’s the plot we didn’t know we needed.
So what’s inside these polished, countryside-meets-city hubs? Enter Barbour’s Spring/Summer 2025 collection — where signature waxed and quilted jackets meet lighter, breezier silhouettes perfect for the UAE’s not-so-British climate. And if that wasn’t enough to make you rethink your summer wardrobe, there’s also MyBarbour, a customisable pin badge experience that lets you add a personal stamp to your classic pieces. It’s like flair, but for the posh set.
This launch isn’t just a retail milestone — it’s a full-on cultural handshake between British craftsmanship and Dubai’s ever-evolving style scene. And given Barbour’s presence in six key Middle Eastern markets now (UAE, Saudi Arabia, Bahrain, Kuwait, Oman, and Qatar), this is just the beginning of a very fashionable invasion.
As Apparel Group’s CEO Neeraj Teckchandani puts it, this move is about “enhancing the region’s fashion landscape,” and we can already see Barbour slipping into that role like it was made-to-measure. Meanwhile, Neil Parker from Barbour HQ is betting on the brand’s “timeless British style” striking a chord with Dubai’s trend-savvy shoppers — and honestly, he’s probably right.
In a world of fleeting fast fashion and TikTok trends that expire in 12 hours, Barbour’s slow-burn charm and legacy craftsmanship feel like the stylish equivalent of sipping English Breakfast out of fine china — timeless, reassuring, and deeply cool without even trying.
Dubai, it’s time to wax nostalgic.
Visit the new Barbour stores at Dubai Hills Mall and City Centre Mirdif.
For more details, explore: www.apparelgroupglobal.com
