- Brach x Lacoste drops a travel-ready limited-edition sweatshirt.
- Luxury meets meaning in this emotional fashion-meets-hospitality collab.
- Available only at Brach Paris, Madrid, and online this May.
- Crafted for stylish city hoppers and intentional global travellers.
If Paris and fashion had a baby and raised it in a luxury hotel with taste, elegance, and a rooftop view of the Eiffel Tower, its name would be Brach. Now throw Lacoste into the mix, and you’ve got a collab so effortlessly chic, it might just pack itself into your suitcase. The iconic crocodile has had a stylish glow-up in this limited-edition unisex sweatshirt that’s basically screaming “passport-ready sophistication.”
Dropping this May exclusively at Brach Paris, Brach Madrid, and online at evokcollection.com, the €180 piece is more than merch – it’s a whole lifestyle. Soft, sleek, and stitched for the modern nomad, this isn’t your average airport fit. It’s tailored for the kind of traveler who turns heads at baggage claim and orders their croissant in perfect French (or at least tries). With its polished simplicity and a twist of Parisian edge, this Lacoste x Brach sweatshirt makes hotel loungewear look like a fashion statement.
But don’t get it twisted – this collab isn’t about flexing logos. It’s about celebrating intention: emotional luxury, thoughtful design, and pieces that actually mean something. In a world where Gulf travellers are craving curated experiences over flashy name drops, Brach is delivering exactly that – in 100% cotton form.
So next time you’re planning a city hop between Madrid and Muscat, or booking a winter escape from Dubai’s sand to Parisian snow, consider this your go-to layer. Because being well-dressed is great, but being dressed with meaning? That’s the new luxury.
Catch flights, not feelings – but maybe catch both in this sweatshirt!
Check out the entire collection here.