- City Centre Deira celebrates its 30th anniversary all November with interactive experiences.
- Shoppers spending AED 300 can win daily prizes of 30,000 SHARE points or a JAECOO J8 SUV.
- Relive the past with the nostalgic Memories Hotline and AI Memory Platform for old photos.
- The month culminates with a spectacular Anniversary Show featuring 35 performers on November 29th.
Three decades ago, City Centre Deira fundamentally changed Dubai’s retail landscape, establishing itself as the city’s first major social hub. This November, the mall that started it all is celebrating its 30th anniversary with a month-long celebration designed to honor the past and inspire the future. The festivities blend deep nostalgia with modern technology and rewarding giveaways, making it a truly vibrant, community-focused event that connects past and present generations.
To mark its 30-year legacy of creating great moments, City Centre Deira is giving back in a big way. The celebration is built around a massive prize pool, making every shopping trip feel like an event.
- Daily Draws: Throughout November, shoppers who spend AED 300 anywhere in the mall will enter a daily draw to win 30,000 SHARE points (worth AED 3,000). There will be 30 such winners selected.
- Grand Prize: Shoppers also get a chance to win a brand-new JAECOO J8 SUV.
Beyond the prizes, the mall is bringing its history to life with fun, interactive activations:
- Memories Hotline Roadshow: Visitors can step into a nostalgic phone booth to record their favorite City Centre Deira memory for a chance to win vintage souvenirs.
- AI Memory Platform: Tapping into the trendy use of artificial intelligence, visitors can upload old photos from the mall and watch them come to life through AI-powered animation, creating a digital time capsule of shared history.
- Digital Game: The World of Exscape: Through November 20th, customers can compete daily in mini-games and VR challenges for a chance to win up to AED 5,000 and qualify for an exclusive in-mall treasure hunt.
This 30th anniversary is more than a retail milestone; it’s a tribute to Majid Al Futtaim’s pioneering vision. City Centre Deira has constantly evolved as a market shaper, successfully redefining experience-led retail through creativity and technology while remaining true to its customer-first spirit.
The celebrations will culminate in a spectacular Anniversary Show on November 29th at 7:00 PM. This one-night-only event will feature 35 performers, including dancers, rappers, and live musicians, all celebrating the mall’s vibrant history and its bold vision for the future. As the mall looks ahead, it reaffirms its commitment to responsible practice and community at its heart, ensuring it remains a place where great moments are created for generations to come.
Don’t miss the chance to relive your favorite memories, celebrate a piece of Dubai history, and win big this month. Visit City Centre Deira now to be part of the ongoing 30th-anniversary festivities.
Spend AED 300 or more in the mall to enter the daily draw and experience the nostalgic activations today.
