• Dubai Police enhance their fleet with Geely Tugella vehicles.
  • Top officials from Dubai Police and AGMC GEELY attend the handover.
  • Geely expands in UAE with new showrooms and a parts center.
  • Geely enters Top 10 Global Auto Sales with a 27% sales increase.

In a move that underscores its commitment to leveraging advanced technology for enhanced public safety and traffic management, the Dubai Police have proudly added the Geely Tugella to their fleet of traffic patrol vehicles. This strategic addition marks a significant step forward in the force’s mission to streamline traffic flow and bolster security presence across key locations in the emirate.

The formal handover ceremony was graced by Brigadier General Juma Salem bin Suwaidan, Deputy Director of the General Department of Traffic, and Mohamad Hussami, General Manager of Operations at AGMC GEELY, the official distributor of Geely vehicles in the UAE. The event also saw the attendance of various officers and employees from both organizations.

The newly inducted Geely Tugella vehicles, customized with the distinctive green and white livery of the Dubai Police, will be deployed in tourist hotspots and crucial areas around Dubai. These vehicles are designed to enhance the visibility and efficiency of the police force, ensuring a quicker response time and a stronger law enforcement presence.

Geely’s commitment to the UAE market is evident in its rapid expansion. The brand has established flagship showrooms in Dubai and Sharjah, launched a boutique in Abu Dhabi, and set up a spare parts delivery center for the entire GCC region based in Jebel Ali. Future plans include opening flagship stores in Abu Dhabi and Al Ain, further strengthening Geely’s market presence in the UAE.

Dr. Andreas Schaaf, CEO of Geely Group Brands, expressed his enthusiasm about the collaboration:

“We are honored to see the formidable Geely Tugella SUV become a part of Dubai Police’s esteemed fleet. This addition underscores Geely’s dedication to innovation and product excellence, tailored to meet specific market needs. It also highlights the trust in AGMC Geely’s commitment to quality and service excellence.”

Dr. Andreas Schaaf, CEO of Geely Group Brands

Brigadier General bin Suwaidan highlighted the strategic importance of this integration:

“The new patrol addition aims to activate a faster response time and provide better police presence in the field. This aligns with Dubai Police’s efforts to adopt the best innovative initiatives and projects in line with its forward-looking plans and programs.”

Brigadier General bin Suwaidan

Geely’s recognition on the global stage is notable, with the brand recently breaking into the Top 10 Global Auto Sales rankings. In the first quarter of 2024 alone, Geely sold 730,000 vehicles globally, reflecting a remarkable 27% year-over-year increase. This achievement highlights the brand’s rapid ascent and influence in the global automotive market.

Founded in 1986, Geely’s ambition to become a world-class and globally competitive Original Equipment Manufacturer (OEM) is evident in its strategic collaborations and continuous development efforts. The brand’s significant investments in research and development have been pivotal in delivering high-quality, sustainable automotive solutions, further cementing its reputation in the global market.

For more information, visit www.geely.ae.