- Dune London’s AW25 arrived at Eugene Eugene in a glamorous takeover.
- Collection features iconic heels, refined loafers and statement bags for AW25.
- Curated installations and occasion wear corners crafted picture-perfect moments for guests.
- AW25 blends timeless silhouettes with bold textures and rich autumnal hues.
On a glamour-filled evening, Dune London transformed Eugene Eugene into a walkable look book where the season’s best shoes and bags took centre stage. Guests explored occasion wear corners and picture-perfect installations that framed the AW25 mood, from sculpted heels to woven totes, before the collection rolled out across stores and online.
AW25 leans into sculptural silhouettes, robust loafers and polished heels that feel modern and wearable. The season favours architectural courts, comma heels and deep, autumnal tones like burgundy and olive, while finishes range from croc embossing to brushed metallics. These choices make pieces easy to style for day or night, and they underline Dune London’s focus on purposeful design and accessible luxury.
The Eugene Eugene takeover did more than display product, it staged moments. Highlights from the AW25 edit include:
- Architectural courts and chisel-heeled boots with strong silhouettes.
- Sumptuous loafers and backless designs built for comfort and polish.
- Statement clutches and new Deliberate shoulder bag profiles in rich tones.
These pieces pair well with occasion dressing, office looks and elevated weekend outfits, making outfit decisions quicker and more confident.
The takeover created a social, editorial feel that matches current retail trends where in-person discovery matters. Attendees moved through vignette displays and activated corners that function like a walkable look book, perfect for content, press and shoppers who love a tactile reveal. This approach reinforces Dune London’s value proposition: considered craftsmanship presented with confident polish.
For the working woman balancing meetings and evening plans, AW25 makes wardrobe choices less stressful. A pair of structured loafers shifts easily from desk to dinner, while a sculpted heel updates a classic dress. That practical glamour is the season’s real appeal, helping real people get dressed faster and feel put together.
Dune London’s AW25 is now available in stores and online at dunelondon.me, offering refined staples and standout accessories for the season. Shop the collection to add sculpted shapes and rich textures to your wardrobe this autumn!
This new collection is available in all stores and online at www.dunelondon.me.
