• Max Fashion launches ‘New New You’ campaign with Kalki Koechlin.
  • Bold, fresh styles inspire self-expression and confidence this season.
  • New collections introduced weekly across 520+ stores and online.
  • Versatile outfits designed for work, festive, and high-glam occasions.

Max Fashion, a renowned Dubai-based Landmark Group brand, is stepping into a new chapter with its ‘New New You’ campaign, bringing bold, fresh styles to its audience. The campaign, which launches on 20th September, features the iconic actor and fashion-forward Kalki Koechlin, whose daring choices and unique style make her the perfect muse for this transformative collection. It captures the essence of evolution and self-confidence through Max Fashion’s vibrant western and festive wear, with an emphasis on playful, high-glam looks that inspire reinvention.

Max Fashion’s ‘New New You’ campaign is more than just a collection—it’s an invitation to explore and embrace different facets of personal style. Kalki Koechlin, known for breaking conventional fashion norms, embodies the brand’s vision of self-expression and evolution. Her collaboration with Max Fashion brings a fresh dynamic, offering bold, comfortable, and modern styles that resonate with today’s aspiring Indian families. From casual workwear to festive ensembles, the collection is designed to inspire confidence in every individual.

Max Fashion remains committed to its promise of consistently launching new styles every week. With over 520 stores in 210+ Indian cities and an easy-to-access online platform, the brand ensures that customers always have something new to look forward to. Whether shopping in-store or online at www.maxfashion.in, Max Fashion delivers trendsetting styles that cater to every personality and occasion.

The campaign film, set against a picturesque European backdrop, showcases Kalki Koechlin cruising through the city in diverse looks, from a schiffli co-ord for a casual brunch to a shimmer co-ord for a formal outing. The collection’s versatility shines through, offering something for everyone, whether it’s a chic afternoon or a high-shine party. Max Fashion’s latest collection ensures that no matter the occasion, there’s always a stylish option to explore.

Max Fashion’s partnership with Kalki Koechlin represents its ongoing journey of transformation. Sumit Chandna, Deputy CEO, highlights that the ‘New New You’ campaign is not just about a new collection—it marks a renewed commitment to expanding Max Fashion’s retail and online presence, delivering fresh fashion, quality, and value to customers across India.

The campaign is set to bring an exciting energy to the fashion scene, allowing everyone to explore new possibilities and embrace their unique selves.

For more, visit www.maxfashion.in or follow Max Fashion and Kalki Koechlin’s inspiring journey on Instagram and YouTube.