Get ready for the grandest celebration of Indian cinema, music, dance, and fashion as the countdown to the 23rd edition of the International Indian Film Academy and Awards (IIFA) begins. Yas Island in Abu Dhabi is all set to host the highly anticipated 2023 Sobha IIFA Weekend and Nexa Awards from May 25th to 27th, transforming into a mesmerizing hub of entertainment and excitement. This year, the event promises an unforgettable experience with live performances, star-studded appearances, and a lineup of captivating activities.

Once again, the world-class Etihad Arena on the picturesque Yas Bay Waterfront will serve as the grand stage for the awards ceremony. This state-of-the-art indoor entertainment venue will witness the gathering of at least 20 A-list Bollywood celebrities, making it the ultimate holiday destination for the entire industry.

Vicky Kaushal and Abhishek Bachchan, two charismatic and talented actors, have been chosen to host the prestigious IIFA Awards, ensuring an evening filled with laughter, entertainment, and glamour. The awards ceremony will be interspersed with scintillating live performances by a star-studded lineup, including the beloved Salman Khan, Jacqueline Fernandez, Varun Dhawan, Kriti Sanon, Nora Fatehi, Rakul Preet Singh, and Ayushmann Khurrana. These mesmerizing acts are bound to set the stage on fire and leave the audience in awe.

The excitement continues with IIFA Rocks, a parallel event showcasing the best in music and camaraderie of cinema. This year, the renowned Farah Khan and National Award-winning actor Rajkummar Rao will grace the stage as hosts. The evening will feature electrifying performances by esteemed artists such as Amit Trivedi, Sunidhi Chauhan, Shreya Ghoshal, Badshah, Raftaar, Sukhbir, Nucleya, Anusha Mani, and Goldie Sohel. Prepare to be enchanted by their magical voices and energetic performances, creating an unforgettable musical experience.

Adding a touch of elegance and glamour to the Sobha IIFA Rocks is the premiere edition of a fashion show by the world-renowned designer, Manish Malhotra. Known for his exquisite creations, Malhotra’s showcase will captivate the audience with his stunning designs and impeccable style.

Beyond the star-studded performances and glamorous ceremonies, the IIFA Weekend offers a plethora of engaging experiences. Attendees will have the opportunity to participate in a Master Class series, including sessions with esteemed directors Kabir Khan and Omung Kumar, as well as celebrity hair and makeup stylist Nabila. These insightful sessions will provide valuable insights and inspiration for aspiring filmmakers and enthusiasts.

The guest list for IIFA 2023 is as dazzling as ever, with prominent names from the Indian film industry gracing the event. Superstars Hrithik Roshan, Alia Bhatt, Anil Kapoor, Kamal Haasan, and power couple Riteish and Genelia D’Souza are among the confirmed attendees. Additionally, prominent personalities such as Aparshakti Khurana, Sohail Khan, Boman Irani, Mouni Roy, and many others will add to the glitz and glamour of the occasion. The presence of these icons further emphasizes the global reach and influence of Indian cinema.

Expressing excitement about the event, Mr. Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India, stated, “NEXA has always been at the forefront of innovations and curating impeccable experiences that not only impress but inspire. The association between NEXA and IIFA is in its 7th year, and both brands are challenging the status quo to create unique and inspiring experiences. With IIFA, we have a perfect association as we share a common vision of creating global experiences that have established the premium imagery of both brands.”

The title sponsorship for the 23rd edition of IIFA Weekend is supported by Sobha Realty, a company committed to recognizing and celebrating the allure of Indian cinema and its contributors. Ravi Menon, Co-chairman of Sobha Realty, expressed his delight in welcoming the Indian film industry’s talents and further enhancing the global recognition of Indian cinema.

The 2023 Nexa IIFA Awards and Sobha IIFA Weekend are set to deliver a weekend filled with glitz, glamour, fun, and fashion. As the stars hit the green carpet and the Indian film fraternity comes together, the celebration of cinema and entertainment will reach new heights at this highly anticipated event.

Mark your calendars and get ready to be enthralled by the magic of Bollywood at the 2023 Nexa IIFA Awards on Yas Island, Abu Dhabi.

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